Brand Valuation News, US
Welcome to the brand valuation news, US, section. Here you will find the latest brand valuation news related specifically to the US. There is bespoke research, published articles on brand value and analysis of topical events and issues. New content is continuously added so do check back for updates.
To speak to someone from Intangible Business about a specific issue or if you have a more general enquiry, please send us an email or call us on 414 224 0500.
Get into a smart vehicle, a special purpose vehicle
Special purpose vehicles are a new strategy for brand and business management. Stuart Whitwell, joint managing director of Intangible Business, explains how they can smarten up your operation
Intangible Business launches in India, Sri Lanka and Pakistan
Intangible Business and MTI Consulting launch new alliance in India, Sri Lanka and Pakistan
$490bn Lost in Accounting Black Hole
Elise Neils, Managing Director of Intangible Business LLC, reveals exclusive research from Intangible Business into how the S&P 100 accounted for acquisitions under SFAS 141 for the first five years.
Fight is on to get brand back on inside track
Intel launched its lauded ingredient branding campaign in 1991. How is the brand faring today, 15 years after its inception? Stuart Whitwell, joint managing director of Intangible Business comments.
Intangible assets create majority of acquisition value
Elise Neils, managing director of Intangible Business LLC, comments on intangible asset value in acquisitions.
Dell acquires Alienware; could this be the end? Stay tuned
Elise Neils, managing director of Intangible Business LLC, comments on Dell's acquisition of Alienware and the implications it has to both brands.
World Cup Series Part Seven: Technical Sponsors - The Winners
Matt Burrows, consultant at Intangible Business, discusses the sponsorship winners at the World Cup.
World Cup Series Part Six: The Unofficial World Cup Sponsors
William Grobel, consultant at Intangible Business, discusses how some brands need not be official sponsors of the World Cup in order to capitalise on the event.
World Cup Series Part Five: Nike and Adidas Battle for Soccer Supremacy
Brad Sarna, consultant at Intangible Business, discusses the battle of the brands between Nike and Adidas at the World Cup.
World Cup Series Part Four: Coca-Cola and McDonald's
Brad Sarna, consultant at Intangible Business, discusses the marketing and advertising campaigns of two of the world's largest brands during the World Cup.
