Thayne Forbes
Background
- Thayne read Mathematics at Oxford University before qualifying as a Chartered Accountant with Binder Hamlyn in London in 1986. He has since passed the Post Graduate Intensive Diploma at the Chartered Institute of Marketing and is now a fellow of both the Institutes. He is also a member of The Academy of Experts, The Society of Expert Witnesses, and The Institute of Expert Witnesses.
- Thayne worked for Arthur Andersen for six years, and then at Brand Finance for a year, prior to becoming a founder shareholder director of Intangible Business Limited. Whilst at Arthur Andersen, Thayne was one of the key intellectual property specialists in the UK practice, for example he was the UK representative on the global steering committee responsible for developing international training and best practice in valuations.
- Thayne’s strategy, valuation and forensic accounting work has covered brands, other intangible assets, businesses and shares. He has carried out over 100 such advisory projects over the last 20 years. These have been required across a wide range of industry sectors both in the UK and international markets for a variety of business reasons, such as brand strategy, sale or purchase, business re-organisation or dispute resolution.
Some brand valuation, brand strategy and forensic accounting projects with Intangible Business
- Brand valuations of smart cards for London & Hong Kong Transport.
- WOOLMARK: expert witness opinion on global brand value and forensic accounting analysis for negligence claim.
- Medicsight: share, business and intangible asset valuation for SEC filing.
- Lec: brand valuation, strategy and advice on licensing.
- Evaluation of value of joint venture based in Shanghai (property).
- Forensic accounting analysis and opinion on share value for new product launch (US tissue market).
- Procter & Gamble: royalty evaluation for licensing dispute for perfume.
- Diana Princess of Wales Memorial Fund: US market evaluation and licensing opportunity.
- Artemi: expert witness work on market analysis, business and patent valuation.
- Anglo Petroleum: business valuation, retail analysis and strategy.
- Vizards Staples and Bannisters: goodwill valuation and dissolution account for well known firm of solicitors.
- PWC: Assessment of audit advice on fund management company.
- Advice on setting up fund management business overseas.
- IRS: expert advice, to the international section of the New York branch of the US Department of the Treasury, Internal Revenue Service, on the commercial arrangements behind sales distribution contracts for a major entertainment group
- Lec Refrigeration: brand valuation and advice on licensing for management plans.
- Medicsight: Share, business and intangible asset valuation for a SEC filing for a healthcare company.
- ebookers.com: Business and brand valuation of ‘Travelbag' and ‘Bridge the World' travel agencies for SEC filings by ebookers.com following acquisition.
- JTI: worldwide brand plans for the regional brands, some 65 brands in all, covering almost every country in the world.
- Allied Domecq: Valuation of the global wine and spirits brands of Allied Domecq, for inclusion in its filing information supporting a successful application to list its shares on the New York Stock Exchange.
- Allied Domecq: Advice on impairment model used for ongoing impairment reviews.
- Allied Domecq: accounting for historic business combinations under IFRS and reconciliation to US GAAP and UK GAAP for Allied Domecq, including testing goodwill at reporting unit level and testing brands with indefinite lives.
- Expert evidence on losses caused by the activities of cartels in the animal feed industry.
- Edwin Coe: Valuation of goodwill and intangible asset value in leading firm of solicitors.
- Laura Ashley: expert witness reports (for an arbitration relating to a license agreement) on the indicia of brand value in the US, UK and Japan, and analysis of financial markets and in depth research into the French perfume market. This included in depth forensic analysis of sales and profitability of branded goods and brand valuations at 1996 and 2002. Subsequent expert witness assessment and calculation of the losses of Laura Ashley following termination of the licence agreement.
- Artemi: Advice on strategic planning, sales and distribution implementation.
- Fortune Brands: Valuation of all intangible and tangible assets as a result of its joint acquisition of Allied Domecq with Pernod Ricard
- Appointed by the President of the Institute of Chartered Accountants in England & Wales as Single Joint Expert for the High Court on the valuation of shares in a retail chain, for a petition for unfair prejudice.
- Advice to leading US protective clothing company on potential European eyewear brands available for acquisition. Search for and analysis of appropriate purchase targets.
- L'Oréal: expert witness on marketing and brand value for proceedings brought in the High Court relating to look-alike activity for certain fragrance brands, Lancôme (Trésor and Miracle) and Cacharel (Anaïs Anaïs and NOA).
- Approved by The Takeover Panel as independent adviser on value of the proposed acquisition value of shares of a plc.
- Thayne has presented on brand and intangible asset valuation in London and overseas with a number of organisations including IASeminars, Hawksmere. JSB training, BCR Publishing, The University of Siena, and HEC Paris.
Some brand valuation, brand strategy and forensic accounting projects prior to Intangible Business
- Oil and gas – Anglo Petroleum, Shell
- Media – News International, 20th Century Fox, Tandberg TV
- Advertising, publishing – Yellow Pages
- Logistics – Internal Revenue Service
- Banking – HFC Bank
- Car rental – Kenning Car & Van Rental
- Retailing –Littlewoods, C&A & Tynedale Park
- Telecoms – One 2 One, Cable & Wireless, People’s Phone
- Textiles and clothing – Woolmark, Woolblendmark
- Watch manufacture/assembly – TAG Heuer, Timex
- Wines & Spirits – Moet & Chandon, Hennessey
- Personal Hygiene – Colgate
- Financial Services – British & Commonwealth, Melton Medes
- Sport – ASICS, Queen’s Club
- Hotels - Cliveden
- Insurance – Supply Teachers Scheme
- Port operation – Port of Felixstowe
- Shipping – ownership and diversion of profits disputes (names confidential)
- Food – Associated British Foods plc
