Keith Lucas
Background
- Keith has an MA in International Marketing, is a French speaker and holds post-graduate diplomas in Marketing (CIM) and Advertising (CAM). He is a Chartered Marketer, Fellow of the Chartered Institute of Marketing and is experienced in addressing both academic and business audiences.
- A brand and communications consultant with an extensive and accomplished track record; Keith was until June 2002, Consulting Director at Landor Associates before leaving to become part of Intangible Business.
- Keith has led brand strategic initiatives with BP, BBC, Jaguar, Goldman-Sachs, Motorola and Unilever.
- Earlier experience includes heading-up European marketing communications within consumer electronics companies Hitachi and Samsung after having spent a number of years in the automotive industry with Citroen cars.
- In all Keith has worked with French, American, British, Japanese and Korean companies in the automotive consumer electronics, telecoms, broadcast media, energy, oil, toys and games, and professional service industries.
- Keith has worked on a number of brand valuation projects in publishing, oil and gas, fashion and facial tissues for Intangible Business.
