Laura Adams
Background
- Laura has extensive experience in market intelligence desk research including collecting and summarising market information to provide context in terms of competitors, market trends, brand awareness and possible areas for future development. This kind of information creates an excellent platform for developing strategy.
- Laura has varied experience in conducting primary research projects to investigate specific business objectives – whether the research needs to confirm existing market information or add insight to a new business issue.
- Laura has project managed national and international qualitative and quantitative research projects. Including involvement in sample selection, analysis of raw data and statistics, fieldwork (face to face interviews, postal and online surveys, focus groups, mystery shopping, creative workshops, accompanied shops), report writing and presentation of results to a range of audiences.
- Laura has experience in a number of different sectors including retail, tourism, leisure, professional services, sport, pharmaceutical and electricals.
- Laura gained a first class Psychology degree from the University of Manchester, has studied with the Market Research Society and holds a Professional Diploma from the Chartered Institute of Marketing.
