Matthew Lynch
Background
- Matthew is a strategic consultant with a diverse background in marketing, research and brand planning. His key strengths lie in connecting brand strategy with customer value, thereby releasing commercial value for clients.
- After graduating from Oxford University with an MA in French and German, Matthew held marketing roles within National Australia Bank, before taking on global Category Management responsibility for Avon Cosmetics.
- Since 1999 Matthew has worked in research and consultancy, most recently as Associate Partner of Quadrangle. Much of this time has been spent using qualitative and quantitative research as stimulus for thinking about brands and how people engage with them. In this context he has worked on a wide variety of brand and customer insight assignments, including projects for Nokia, Renault, BT, Amex, Club Med and DTI.
- Matthew is also experienced in working with organisations on the implications and demands of brand strategies; he holds an MSc in Organisational Behaviour from Birkbeck, University of London.
- Most recently, Matthew has worked with Audi during its transition from the mass-premium to the prestige market, and with Royal Mail to develop and implement a strategy for direct mail in a liberalised market.
