Banks are looking for new ways of lending money to companies. Lending on tangible assets is commonplace but lending on what is frequently the most valuable asset - the intangible assets - is less common.

Historically this has been because the intangibles have been prohibitively difficult to isolate and quantify reliably in a distressed situation. Intangible Business has developed a product which enables intangible assets to be securitised in a robust manner, enabling banks to lend more money and giving branded organisations access to more resource.

Marketing directors, departments and agencies are becoming increasingly accountable for the brands under their management. Intangible Business provides a number of brand valuation services to help the marketing community better understand, communicate and manage their brands and businesses.

These services include valuing brands, royalty rate analysis, licensing opportunity evaluation, return on investment (ROI) studies, brand health checks, market research, brand strategy, portfolio planning, competitive analysis, market mapping and M&A evaluation.