Intangible assets, such as customers and brands, are often a main motivation for mergers & acquisitions. Understanding this brand value prior to an acquisition or sale assists in fair value negotiations. It can also identify potential opportunities within a company's portfolio or in the wider market which can be leveraged to generate higher returns.
Cash flows are often linked to the strength of a brand or customer base. Intangible Business carries out brand health assessments to track brand equity, constantly monitoring the health of the brand and business. During M&A, the intangibles can often be critical to securing access to cash flows. Intangible Business helps identify the intangible assets to be securitised and placed in a special purpose vehicle (SPV) in order for them to be separable if the business falls into distress. A selection of services Intangible Business provides include:
Intangible Business' unique approach is bolstered by employees who are dually qualified accountants and marketers and therefore understand the nuances of each discipline. Intangible Business is experienced in valuing intellectual property for compliance with financial reporting standards and has worked across all sectors.