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Commissioning market research and interpreting existing market research underlines a significant portion of Intangible Business' work. Market research is used to understand the markets a brand operates in and the health of each brand or type of IP in each market and segment.

Intangible Business regularly analyses and interprets qualitative and quantitative research on a variety of scales: global, regional and local. This research has a number of applications such as being used in litigation as evidence in courts or dispute resolution tribunals, in brand management and to support valuations for financial or transaction purposes.

Each particular case requires a different approach to market research. There is no one-size-fits-all approach. Intangible Business is sensitive to the different nature of each project and tailors its approach to suit. Research findings can be presented in a variety of forms such as presentations, expert reports and orally.

If you have any questions, or would like us to carry out some market research for you, please call us on + 44 (0)20 7089 9236 or send us an email.