Understanding what drives brand value enables management to maintain and increase this value. It also enables marketing departments to demonstrate marketing's worth and financial contribution.
Intangible Business is fluent in both marketing and finance - employees are jointly qualified accountants and marketers. This gives Intangible Business a unique insight into brands which has a number of applications, including monitoring return on investment (ROI), royalty rate analysis, developing licensing programmes, brand health checks, portfolio planning, competitive analysis and M&A evaluation. Appreciating brand value also drives brand creation programmes, market research and influences brand strategy:
This unique perspective on understanding brand value enables Intangible Business to help brands and businesses increase their brand value. With an international presence, Intangible Business is able to operate with a global perspective. And experience from a variety of different sectors gives diverse insight which has been of measurable benefit to some of the world's biggest brands.