Marketing brand valuation news

Product placement's first three months

Product placement has made a quietly effective start in the UK, writes William Grobel, marketing director of Intangible Business.

Royal wedding fanfare to bolster UK economy

The fanfare of Prince William and Kate Middleton's wedding is set to create a "bumper couple of years" for the economy alongside the Queen's Diamond Jubilee and London 2012, says William Grobel, Marketing Director of Intangible Business.

New ISO Brand valuation standard

Marketers "move up the food chain" with new brand valuation standard. Stuart Whitwell, joint managing director of Intangible Business, comments.

State of the nation

The coalition Government has announced more than £6bn of spending cuts to chip away at Britain's £163bn fiscal deficit, the highest in the EU. How will these austerity measures affect consumer spending? William Grobel from Intangible Business, reports.

The Power 100, 2010

Intangible Business launches The Power 100, 2010 - the definitive guide to the world's most powerful spirits and wine brands.

What are the London 2012 Olympics worth?

It's not just the official sponsors but brands from retail sectors including finance, transport and tourism that are set to benefit substantially from the Games, as William Grobel, director of Intangible Business, reports.

Most valuable IPL brands 2010

Intangible Business and MTI Consulting reveal the most valuable IPL brands in 2010

Nonprofit Power Brands 2009

The 100 most valuable US nonprofit power brands, in conjunction with Cone.

IPL Brand Value Scorecard 2009

MTI Consulting and Intangible Business reveal the value of the brands in the IPL cricket league.

The Power 100, 2009

Intangible Business reveals the world's most powerful wine and spirits brands in 2009.

Vodafone tops brand values

New research from Intangible Business reveals Vodafone as being the most valuable mobile telecoms brand in Europe.

Top 10 mobile brands ranked by value

China Mobile has the most valuable mobile operator brand in the industry with a worth of $30.79bn, according to new research from Intangible Business.

The World’s Most Valuable Mobile Telecoms Brands

Intangible Business reveals the 100 most valuable mobile telecoms brands in the world.

Kettle Chips up 20 places in UK brand survey

Kettle Chips is one of the fastest growing grocery brands in the UK, according to Intangible Business' report, The UK's Most Valuable Grocery Brands 2008.

The UK's Most Valuable Grocery Brands 2008

Intangible Business reveals the 100 most valuable grocery brands in the UK.

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