Marketing press coverage

Thu 05/01/2012

From coffee to figs - can Turkey brand itself?

To boost its international image, Turkey is learning the value of national branding, centered around its crown jewel, Istanbul.

Fri 07/10/2011

Boosting profits through an ethical supply chain

Brands can increase their bottom line profits by building and promoting their ethical supply chains, writes Stuart Whitwell, managing director, Intangible Business.

Wed 03/08/2011

Brand firm offers secret for healthier donuts

A method for making healthier-option baked donuts has been made available for licensing through brand consultancy Intangible Business.

Tue 02/08/2011

Taking a Bite Out of the Donut Market

Tap into new revenue streams by licensing a proven, patented donut baking process, available through Intangible Business.

Wed 27/07/2011

Lucasfilm Loses U.K. Court Case Over Helmets

Lucasfilm could take its U.K. copyright claim to the European Court of Justice, said Thayne Forbes, a managing director at the brand-valuation company Intangible Business.

Wed 27/07/2011

Lucasfilm loses U.K. Supreme Court bid over Stormtrooper helmet copyright

George Lucas's production company failed to convince Britain's highest court that its U.K. copyrights were violated by sales of replica Imperial Stormtrooper helmets from the movie "Star Wars."

Thu 07/07/2011

Cuba's International Brand Havana Club Rum Co-Produces Film

Havana Club is ranked no. 28 in the Top 100 Most Powerful Spirit and Wine Brands 2011 by Intangible Business, the definitive guide to the world's most powerful wine and spirits brands.

Thu 30/06/2011

Smirnoff tops brand rankings, but dominance slipping

Smirnoff's world dominance in the drinks business is slipping according to The Power 100, 2011 annual survey.

Mon 20/06/2011

Dealing with a pension deficit

Pension deficit in the UK is an area requiring significant attention from lawyers, but what can be done to resolve the problem. Stuart Whitwell examines how intellectual property could be the answer.

Thu 26/05/2011

Product placement's first three months

Product placement has made a quietly effective start in the UK, writes William Grobel, marketing director of Intangible Business.

Tue 24/05/2011

Russian Standard ranked in top 10 most powerful vodka brands

Russian Standard vodka has just been ranked as the eight most powerful vodka brand in the world, according to specialists Intangible Business.

Mon 16/05/2011

Smirnoff tops brand rankings

Smirnoff tops The Power 100, Intangible Business' definitive study into the world's most powerful spirits and wine brands.

Mon 16/05/2011

New World leads Old in battle of the wine brands

New World brands continue to dominate the global wine sector and now constitute 13 of the top 15 wine brands, according to a recent study.

Wed 11/05/2011

Whisky sector dominates The Power 100

Whisky brands dominate Intangible Business' The Power 100, the definitive guide to the world's most powerful wine and spirits brands.

Thu 17/02/2011

Single bond binds hearts and minds

Oxfam, with a brand value of $35m in the US according to Intangible Business, is attempting to extend its global reach and increase its income from donations by bringing its campaigns under a single identity.

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