Marketing press coverage

Sun 09/07/2006

Coke 'has got it wrong'

Coke's latest innovation, Coca Cola Zero, is a launch too far says Stuart Whitwell, joint managing director of Intangible Business.

Thu 06/07/2006

Italy's football dynasties to face penalties

Stuart Whitwell, joint managing director of Intangible Business, says Juventus could lose over 200m Euros over two years if relegated.

Wed 05/07/2006

Bags of energy

Will Sprite 3G succeed as a challenger to Red Bull in the soft drink energy sector? Thayne Forbes, joint managing director of Intangible Business, gives his expert opinion.

Tue 13/06/2006

Watch out for US pitfalls in the rush to get a slice of the action

Thayne Forbes, joint managing director of Intangible Business, offers advice for companies attempting to break into America.

Wed 31/05/2006

Brand Piracy

Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image

Sat 20/05/2006

Gallo tops world's winemakers

Gallo tops Intangible Business' research as the most powerful wine brand in the world.

Sat 20/05/2006

Smirnoff is most powerful brand

Malcolm Davis, director of Intangible Business, provides comment on research from Intangible Business into the most powerful spirits and wine brands that puts Smirnoff on top.

Wed 10/05/2006

Smirnoff rated as top power brand

Diageo's Smirnoff vodka is the world's most powerful spirits brand, according to research from Intangible Business.

Tue 09/05/2006

Smirnoff - a no-nonsense truly global vodka

Intangible Business' research provokes Diageo's president for global marketing, James Thompson, to say he is 'honoured and delighted' by the result.

Mon 08/05/2006

Scotland is the most potent country of origin

Intangible Business' research reveals Scotland to be the most powerful country of origin for spirit and wine brands.

Mon 08/05/2006

Whisky takes Scotland to top of spirit world

Intangible Business' report, The Power 100 2006, shows Scotch whisky is the world's most powerful part of the spirit and wine sector.

Sun 07/05/2006

Probably the best spirit in the world

Malcolm Davis, director at Intangible Business, comments on research into the world's most powerful spirits and wine brands.

Sun 07/05/2006

Shampoo brands

Stuart Whitwell, joint managing director of Intangible Business, comments on the acquisition of Unilever's shampoo brands, Finesse and Aqua Net, by Lornamead.

Mon 01/05/2006

The Power 100

Exclusive research from Intangible Business is the cover story for this leading international drinks magazine. Intangible Business' research into the 100 most powerful spirits and wine brands is analysed to reveal which are the most powerful brands in the world

Sun 30/04/2006

True worth

With the recent sale of Lanson and questions hanging over the ownership of Tattinger, Malcolm Davis, director of Intangible Business, considers how to put a price on such luxury brands.

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