Marketing press coverage

Thu 27/10/2005

League table reveals top charity brands

Stuart Whitwell discusses the importance of brands to charities and what charities should do to differentiate themselves to generate additional income.

Thu 30/06/2005

Smart cards: cashing in on an untapped market

Stuart Whitwell, joint managing director of Intangible Business, comments on the emerging market for cash replacement systems - an £8 trillion global market - and the brands and players vying for supremacy.

Wed 29/12/2004

Brands on the balance sheet: one small step...

Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the new IFRS 3.

Thu 25/11/2004

A new way to count beans

Stuart Whitwell, joint managing director of Intangible Business discusses the implications of IFRS 3 for marketers.

Wed 20/10/2004

Brand valuation: unleashing the power of the brand; M&S

Stuart Whitwell, joint managing director of Intangible Business, discusses the power and value of the brand.

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