Marketing press coverage

Sat 12/08/2006

Is Coca-Cola's bubble about to burst?

William Grobel, consultant at Intangible Business, comments on Coca-Cola's wavering dominance of the soft drinks market.

Thu 03/08/2006

Cadbury up as recall only costs £20m

William Grobel, consultant at Intangible Business, says the salmonella incident was unlikely to have any lasting damage for Cadbury as it was an ‘isolated blip'.

Thu 03/08/2006

Cadbury's lost £20 million

Cadbury's may have lost Ј20 million because of salmonella but there are unlikely to be long-term repercussions, explains William Grobel, consultant at Intangible Business.

Thu 03/08/2006

Call for prosecution over Cadbury salmonella scare

William Grobel, consultant at Intangible Business, discusses how the strength of Cadbury's brand will enable it to emerge relatively unscathed by the salmonella incident.

Thu 03/08/2006

Cadbury hit by £20m salmonella outbreak loss

William Grobel, consultant at Intangible Business, discusses the implications of the salmonella outbreak for Cadbury.

Wed 02/08/2006

Cadbury faces £20m salmonella hit

William Grobel, consultant at Intangible Business, explains why the salmonella incident was unlikely to have any long-term implications for Cadbury and the value of its brands.

Sun 30/07/2006

Motorola advert in jeopardy

William Grobel, consultant at Intangible Business, comments on why brands might engage in controversial advertising campaigns.

Sun 30/07/2006

It never rains but it pours

Cadbury and British Airways both recently experienced public relations nightmares. Thayne Forbes, joint managing director of Intangible Business, comments on how both should deal with the problem.

Sat 29/07/2006

The fame game

Stuart Whitwell, joint managing director of Intangible Business, discusses the benefits and risks of celebrity endorsement.

Tue 18/07/2006

Juventus could face financial crisis from scandal

Stuart Whitwell, joint managing director of Intangible Business, analyses the financial implications of the Italian football scandal for Juventus.

Tue 18/07/2006

Juve facing 'meltdown'

Stuart Whitwell, joint managing director of Intangible Business, discusses Juventus' relegation.

Mon 17/07/2006

Cash boost required to save Juve

Following Juventus' relegation, Stuart Whitwell, joint managing director of Intangible Business, comments on the financial implications.

Mon 17/07/2006

Cash boost required to save Juve

Stuart Whitwell, joint managing director of Intangible Business, comments on Juventus' relegation.

Sat 15/07/2006

Coke's Zero's got no chance

Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.

Mon 10/07/2006

Bloke Coke 'dilutes' brand

Stuart Whitwell, joint managing director of Intangible Business, warns Coca Cola of the potential hazards of its latest launch, Coca Cola Zero.

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