Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

IP litigation strategies

How can litigation be used to protect IP rights? Michael Edenborough QC & Thayne Forbes explain.

Product placement's first three months

Product placement has made a quietly effective start in the UK, writes William Grobel, marketing director of Intangible Business.

Intangible Business values TUI's brands to cut pension deficit

Intangible Business announces its role valuing the Thomson and First Choice brands for TUI Travel PLC's pension deficit reduction plan.

Valuing intellectual property in disputes

Commercial litigation involving IP is increasing. Thayne Forbes, joint managing director and IP expert witness at Intangible Business, describes some the trends and issues involved.

Law firm branding

The advent of alternative business structures provides new opportunities to maximise your firm's brand, says Thayne Forbes, joint managing director of Intangible Business

The Power 100, 2011

Intangible Business publishes The Power 100, 2011, the definitive guide to the world's most powerful wine and spirits brands.

Implications of new product placement regime for lawyers

Thayne Forbes, joint managing director of Intangible Business, discusses the implications of new product placement regulation for lawyers.

Filling the gaps

Stuart Whitwell, joint managing director of Intangible Business, explores the growing trend of using innovative solutions to manage expanding pension deficits.

How IP can boost the health of your pension fund

Stuart Whitwell, joint managing director of Intangible Business, explains how IP can be used to reduce pension deficits and as security to raise finance from company pension schemes.

Quantifying damages to IP from fraud

Thayne Forbes, joint managing director of Intangible Business, takes a look from an IP perspective on the impact of fraud and counterfeits on a company's reputation and brand.

Reducing pension deficits with IP

How IP such as brands, patents, copyright and contracts, as well as tangible assets such as property and shares, can be valued and used to fill pension scheme deficits, by IP valuation expert Stuart Whitwell and IP solicitor Serena Tierney.

Lawyers' part in reducing clients' pension deficits

Thayne Forbes, joint managing director of Intangible Business, explains the implications of the Lehman/Nortel case on companies and their pension funds.

What's a brand in trouble worth?

If a business goes bust its brand and intangibles must be worthless, right? Not necessarily as Stuart Whitwell, joint managing director of Intangible Business explains.

Core Value: ISO 10668, Brand Valuation

‘ISO 10668: Brand valuation — Requirements for monetary brand valuation’ is the first standard on brand valuation published by a non technical body. Thayne Forbes, joint managing director of Intangible Business, comments.

Using IP and SPVs to reduce pension deficits

Non cash asset pension scheme funding using IP is a growing innovation, writes Stuart Whitwell, joint managing director of Intangible Business.

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