Brand valuation services
Valuing brands is by no means the extent of Intangible Business’ capability; rather brand valuation is a route into a number of different services for different reasons. Brand valuation is used as the umbrella term for all intangible asset valuations and related services, as highlighted below.
Additionally, Intangible Business offers a full valuation service, by itself or with partner organisations as appropriate; valuing businesses and tangible assets such as property, plant and machinery and stock.
1. Marketing brand valuation services
Marketing directors, departments and agencies are becoming increasingly accountable for the brands under their management. Intangible Business provides a number of brand valuation services to help the marketing community better understand, communicate and manage their brands and businesses. These services include valuing brands, royalty rate analysis, licensing opportunity evaluation, return on investment (ROI) studies, brand health checks, market research, brand strategy, portfolio planning, competitive analysis, market mapping and M&A evaluation.
2. Financial brand valuation services
Transfer pricing and financial reporting also falls under Intangible Business’ capability. With globalisation and greater tax burdens, more and more companies are looking for greater financial efficiency. Intangible Business can help both companies and the authorities assess the impact of different strategies to quantify the potential tax consequences.
3. Legal brand valuation services
Legal brand valuation services Intangible Business offers include, expert witness, business valuations, forensic accounting, intellectual property valuations, trademark disputes, copyright valuation, counterfeit/IP protection, share valuations, market research, brand valuation, quantification of losses and dispute resolution.
4. Banking brand valuation services
Banks are looking for new ways of lending money to companies. Lending on tangible assets is commonplace but lending on what is frequently the most valuable asset – the intangible assets – is less common. Historically this has been because the intangibles have been prohibitively difficult to isolate and quantify reliably in a distressed situation. Intangible Business has developed a product which enables intangible assets to be securitised in a robust manner, enabling banks to lend more money and giving branded organisations access to more resource.
