The brand valuation consultancy Intangible Business and the valuation and auction sales firm GoIndustry have formed a strategic partnership to provide what they say is the world's first "integrated tangible and intangible asset valuation service''.

The firms say that the partnership will for the first time enable intangible assets, such as brands, patents, and know-how to be valued alongside hard assets, such as inventory, plant and machinery and property, and liabilities such as pensions.