Financial press coverage

Thu 30/06/2005

Business combinations under IFRS

Alan Caldwell, director of Intangible Business, discusses the implications of IFRS 3, Business Combinations for European companies and brands.

Mon 28/02/2005

Brands on the balance sheet

The new IFRS accounting standards have big implications for brands of European companies. Stuart Whitwell, joint managing director of Intangible Business, outlines how brands should integrate the new standards into their brand strategies to make the most of this one-off opportunity.

Mon 31/01/2005

A chance to prove marketing's worth

Allan Caldwell, director of Intangible Business, discusses the implications of the IFRS accounting standards with Marketing

Fri 31/12/2004

Brand resilience: you can't knock it

Even when companies are ailing financially, brands are so resilient that they could prove to be a source of strength. Thayne Forbes, joint managing director of Intangible Business, discusses.