→ Ask us: about counterfeit (look-alike) IP protection

Counterfeiting is rife for brands, copyrights, patents and other forms of IP. Intangible Business can quantify the damage counterfeit activity causes to genuine brands and IP. The resulting information can be used to determine the best course of action to pursue in order to limit the damage and value lost.

Counterfeit activity loses revenue for brands and also damages brand image. By using brand valuation techniques, Intangible Business can forecast the extent such activity damages a brand and the implications for loss of earnings because of this. This can also be carried out in a historical context.

Intangible Business has worked with a number of businesses and brands to develop anti-counterfeiting strategies and IP protection strategies. Intangible Business has also quantified losses caused by counterfeit activity and forecast the potential damage to the brand if such activity were to continue. This analysis has helped companies decide where to allocate resource to limit damage to the brand from counterfeiting.

If you have any questions, please call us on + 44 (0) 870 240 7386 or send us an email.