Case study: COI
In 2005, Intangible Business was awarded a place on the COI's Marketing and Brand Strategy Consultancy roster.
Intangible Business is the only specialist brand valuation consultancy on the roster. The roster also covers a wide range of marketing and brand strategy consultancy services of which Intangible Business is a prefered supplier to the COI. These include marketing strategy and planning; marketing education and training; structuring marketing departments; marketing effectiveness assessment; brand strategy; brand architecture; brand futures and trend forecasting; new product development; name generation; name registration and trade marking; consultation exercises; consumer insight; and reputation management strategy.