Brown-Forman acquires tequila

Many companies often pay a premium price to acquire a brand as a means to enter a high growth market. Brown-Forman is one example as Stuart Whitwell reports.

Confectionary brands

William Grobel discusses the most valuable confectionary and chocolate brands in the UK.

Brand valuation: behind the numbers

Thayne Forbes, joint managing director of Intangible Business, delves behind the headline brand value to explain why brands are valued and how it can be done.

The battle of the brands

Exclusive research from Intangible Business, looks beyond sales to analyse the true performance and relevance of the biggest grocery brands in the UK.

Should charities change their names?

William Grobel, consultant at Intangible Business, discusses the benefits and risks of charities with famous names, changing them.

Celebrity endorsement

Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.

World's crazy for our drams

Intangible Business' research into the most powerful spirits and wine brands in the world reveals the true power of Scotch. Stuart Whitwell, joint managing director of Intangible Business comments.

Royalty rates: the key drivers

Thayne Forbes, joint managing director at Intangible Business, discusses how royalty rates can be used to make better informed decisions.

Is Coca-Cola's bubble about to burst?

William Grobel, consultant at Intangible Business, comments on Coca-Cola's wavering dominance of the soft drinks market.

Cadbury faces £20m salmonella hit

William Grobel, consultant at Intangible Business, explains why the salmonella incident was unlikely to have any long-term implications for Cadbury and the value of its brands.

BA and Cadbury in PR nightmare

Cadbury and British Airways both recently experienced public relations nightmares. Thayne Forbes, joint managing director of Intangible Business, comments on how both should deal with the problem.

Motorola advert in jeopardy

William Grobel, consultant at Intangible Business, comments on why brands might engage in controversial advertising campaigns.

Juve facing 'meltdown'

Stuart Whitwell, joint managing director of Intangible Business, discusses Juventus' relegation. 

Coke Zero's got no chance

Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.

Premier adds Oxo to its mix in £460m purchase

The value of Premier Food's brands would be enhanced following its purchase of Campbell Soup's brands including Oxo, Homepride, Batchelor's and Fray Bentos, argues Stuart Whitwell, joint managing director of Intangible Business.