Creating & sustaining a brand

Stuart Whitwell, joint managing director of Intangible Business discusses brand strategies.

Brand building

Thayne Forbes, joint managing director of Intangible Business discusses ways to build brands.

Ingredient branding case study: Intel

Stuart Whitwell, joint managing director of Intangible Business analyses Intel's successful ingredient branding campaign.

Brand valuation in brand management & performance measurement

Stuart Whitwell, joint managing director of Intangible Business, analysis brand valuation as an ROI tool.

Brand valuation: why & how

Stuart Whitwell, joint managing director, expalain how and why brand valuation is used

Smart cards: cashing in on an untapped market

Stuart Whitwell, joint managing director of Intangible Business, comments on the emerging market for cash replacement systems - an Ј8 trillion global market - and the brands and players vying for supremacy.

Set the right royalty rate

Although not a big amount in itself, the royalty rate a brand attracts can lead to significant income for its owner. It therefore pays to make sure that you get it right. Thayne Forbes, joint managing director of Intangible Business, talks us through the issues.

Brands on the balance sheet

The new IFRS accounting standards have big implications for brands of European companies. Stuart Whitwell, joint managing director of Intangible Business, outlines how brands should integrate the new standards into their brand strategies to make the most of this one-off opportunity. 

Financial reporting: a chance to prove marketing's worth

As the government prepares to reform financial reporting regulations, Jane Simms investigates the opportunity for marketers to show the value they add.

Brands on the balance sheet: one small step...

Stuart Whitwell, joint managing director of Intangible Business, reports on the significance of new reporting standards and its implications on brand value.

Brands on the balance sheet for IFRS

Stuart Whitwell, joint managing director of Intangible Business, discusses the advantages of recognising brands on the balance sheet under the new financial reporting standards.

Brand valuation: unleashing the power of the brand; M&S

Stuart Whitwell, joint managing director at Intangible Business, comments on the power of the M&S brand.

When does a name & reputation become a brand?

Thayne Forbes, joint managing director of Intangible Business discusses B2B branding strategies.

Brand valuation and brand management

Stuart Whitwell, joint managing director of Intangible Business, discusses why brand valuation is important in helping companies make better informed decisions.

World Cup Series Part Seven: Technical Sponsors - The Winners

Matt Burrows, consultant at Intangible Business, discusses the sponsorship winners at the World Cup.