Marketing brand valuation news

The Power 100 2006

Exclusive research from Intangible Business is the cover story for this leading international drinks magazine. Intangible Business' research into the 100 most powerful spirits and wine brands is analysed to reveal which are the most powerful brands in the world.

Brand piracy: faking it can be good

Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image.

Electrical Storm

As Dixons moves from high street to internet, Stuart Whitwell, joint managing director of Intangible Business comments on the implications.

True worth: Champagne brands

With the recent sale of Lanson and questions hanging over the ownership of Tattinger, Malcolm Davis, director of Intangible Business, considers how to put a price on such luxury brands.

Branson wins 30 years of licensing gains

NTL acquires Virgin Mobile and agrees to pay Sir Richard Branson Ј255m over the next 30 years for licensing the Virgin brand. Stuart Whitwell, joint managing director of Intangible Business, provides expert comment.

Dell acquires Alienware; could this be the end? Stay tuned

Elise Neils, managing director of Intangible Business LLC, comments on Dell's acquisition of Alienware and the implications it has to both brands.

Brand valuation: an ROI measurement tool

Thayne Forbes, Intangible Business, shows how brand valuation can provide an effective measure of marketing ROI.

Brand valuation and brand management

Stuart Whitwell, joint managing director of Intangible Business, discusses why brand valuation is important in helping companies make better informed decisions.

Stretch potential: the supermarket brands

Research from Intangible Business reveals which UK supermarket brands are fit enough to stretch into new territory. Stuart Whitwell, joint managing director of Intangible Business, reveals the opportunities available to Tesco, Morrisons, ASDA, Sainsbury, Somerfield, Waitrose and M&S.