Marketing brand valuation news

Reviving the RTD market

Stuart Whitwell, joint managing director of Intangible Business, offers advice to licensees and brand owners on how to reverse the underperforming RTD market.

Creating & sustaining a brand

Stuart Whitwell, joint managing director of Intangible Business discusses brand strategies.

Brand building

Thayne Forbes, joint managing director of Intangible Business discusses ways to build brands.

Ingredient branding case study: Intel

Stuart Whitwell, joint managing director of Intangible Business analyses Intel's successful ingredient branding campaign.

Brand valuation in brand management & performance measurement

Stuart Whitwell, joint managing director of Intangible Business, analysis brand valuation as an ROI tool.

Brand valuation: why & how

Stuart Whitwell, joint managing director, expalain how and why brand valuation is used

Smart cards: cashing in on an untapped market

Stuart Whitwell, joint managing director of Intangible Business, comments on the emerging market for cash replacement systems - an Ј8 trillion global market - and the brands and players vying for supremacy.

Set the right royalty rate

Although not a big amount in itself, the royalty rate a brand attracts can lead to significant income for its owner. It therefore pays to make sure that you get it right. Thayne Forbes, joint managing director of Intangible Business, talks us through the issues.

Brands on the balance sheet

The new IFRS accounting standards have big implications for brands of European companies. Stuart Whitwell, joint managing director of Intangible Business, outlines how brands should integrate the new standards into their brand strategies to make the most of this one-off opportunity.