World Cup Series Part Six: The Unofficial World Cup Sponsors

William Grobel, consultant at Intangible Business, discusses how some brands need not be official sponsors of the World Cup in order to capitalise on the event.

World Cup Series Part Five: Nike and Adidas Battle for Soccer Supremacy

Brad Sarna, consultant at Intangible Business, discusses the battle of the brands between Nike and Adidas at the World Cup.

World Cup Series Part Four: Coca-Cola and McDonald's

Brad Sarna, consultant at Intangible Business, discusses the marketing and advertising campaigns of two of the world's largest brands during the World Cup.

World Cup Series Part Two: Official Sponsors

Brad Sarna, consultant at Intangible Business, discusses the advantages of being the official sponsors at the World Cup.

World Cup Series Part One: Overview

Brad Sarna, consultant at Intangible Business, discusses the world's largest sporting tournament.