Here's a sign of the times: Actimel, the slightly rancid health drink, is officially Britain's fastest-growing brand.

 

Altough we Brits are still very attached to Coke, Cadbury's and Heinz, new healthy brands are gaining market share fast. According to research by Intangible Business, Actimel, whose brand has grown 48% in three years, is joined by the likes of Kellogg's Special K and Tropicana juices as the nation's favourites. Fizzy drinks, such as Fanta, are falling fast.