A British market research firm said E.&J. Gallo Winery of Modesto is the "most powerful" brand among the world's winemakers. The firm, Intangible Business, ranked wine and spirit makers on "hard measures," including market share and projected growth, and "soft measures," such as brand awareness and heritage. Although Gallo tops winemakers, it is 19th on the overall list, dominated by hard liquor. Smirnoff vodka is first, Bacardi rum second and Johnnie Walker whiskey third. Other leading wine brands are Hardy from Australia at 23, Concha y Toro from Chile at 24, and Robert Mondavi from the Napa Valley at 34. E.&J. Brandy, made by Gallo, was 50th.