The brand value of Korea’s leading mobile operator, SK Telecom, is estimated at $5.4bn, according to a new report authored by independent brand valuation firm, Intangible Business.

The report, “The World’s Most Valuable Mobile Telecoms Brands 2008” has SK Telecom’s brand ranked 12th, and KTF, the second largest Korean wireless carrier, ranked 21st at $3 billion. The smallest operator LG Telecom ranked 36th at $1.9 billion.