Marketing press coverage
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Tue 25/01/2011
More [yellow tail] hopping our way
[yellow tail] is the most powerful Australian wine brand in the world, according to Intangible Business, and is set for further expansion.
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Fri 26/11/2010
Football club brand values
Stuart Whitwell, joint managing director of Intangible Business, explains what is meant by a brand and how you calculate its value.
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Wed 17/11/2010
Royal wedding fanfare to bolster UK economy
The fanfare of Prince William and Kate Middleton's wedding is set to create a "bumper couple of years" for the economy alongside the Queen's Diamond Jubilee and London 2012, says William Grobel, Marketing Director of Intangible Business.
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Mon 08/11/2010
New ISO brand valuation standard
Thayne Forbes, joint managing director of Intangible Business, explains the implications of the new ISO brand valuation standard on the licensing world.
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Wed 06/10/2010
New ISO Brand valuation standard
Marketers "move up the food chain" with new brand valuation standard. Stuart Whitwell, joint managing director of Intangible Business, comments.
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Mon 16/08/2010
Grocery pension deficits
Massive pension liabilities are draining companies of their lifeblood. The grocery industry is no exception. Stuart Whitwell, joint managing director, comments on how brands could be used.
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Wed 11/08/2010
Brands on the brink
Saving a brand can be a cheaper and more successful strategy than building a new one from scratch, but businesses still face a tough choice deciding which ones to keep. Stuart Whitwell, joint managing director of Intangible Business, provides comments.
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Wed 21/07/2010
State of the nation
The coalition Government has announced more than £6bn of spending cuts to chip away at Britain's £163bn fiscal deficit, the highest in the EU. How will these austerity measures affect consumer spending? William Grobel from Intangible Business, reports.
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Mon 10/05/2010
Champagne tumbles down list of world's favourite drinks
Research from Intangible Business reveals Champagne has fallen down a ranking of the world’s favourite alcoholic drinks as consumers tighten their purse strings.
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Mon 10/05/2010
Smirnoff named top drinks brand again
The Power 100 from Intangible Business sees Smirnoff retaining its top spot.
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Mon 10/05/2010
Smirnoff named most valuable drinks brand
Smirnoff has retained its position as the leading global drinks brand, according to an annual industry survey from Intangible Business.
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Mon 10/05/2010
Scotland dominates list of world's top 100 drinks brands
Scotland has bagged sixteen positions in a list of the world's top 100 drinks brands, according to Intangible Business
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Thu 15/04/2010
What are the London 2012 Olympics worth?
It's not just the official sponsors but brands from retail sectors including finance, transport and tourism that are set to benefit substantially from the Games, as William Grobel, director of Intangible Business, reports.
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Thu 15/04/2010
Modi-Tharoor spat - Brand IPL could take a hit
IPL's chairman creates controversy but as Richard Yoxon, director of Intangible Business, explains, the IPL brand is bigger than any individual
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Thu 25/06/2009
Analysis Ranks Brands of Nonprofits
The Y.M.C.A. has the most valuable brand in the nonprofit field, according to an analysis by two marketing companies.
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