Marketing press coverage
Fri 30/11/2007
Report sees Cadbury brand value melt
The report from Intangible Business 'The UK's Most Valuable Grocery Brands 2007', reveals a melting of Cadbury's brand value
Wed 28/11/2007
Humdrum Rum?
Rum's heritage and quality could be used to boost the stagnant category, explains Stuart Whitwell, joint managing director of Intangible Business.
Wed 14/11/2007
Top of the world
William Grobel of Intangible Business gains the top paper for CIM's most senior qualification.
Wed 07/11/2007
A qualified sucess
William Grobel of Intangible Business comes joint top in CIM's Strategic Marketing in Practice paper for its most senior qualification
Mon 05/11/2007
Financial frontiers
Will the jangle of loose change really be a thing of the past? This article looks at how Visa's new contactless payment system could make the humble wallet history for everyday transactions. Stuart Whitwell, joint managing director of Intangible Business, comments.
Mon 22/10/2007
UK's most valuable grocery brands unveiled
Warburtons is the fastest riser in Intangible Business' exclusive survey into the UK's most valuable grocery brands
Mon 22/10/2007
Coke still top of the food chain
Coke does it again, retaining the top spot in Intangible Business' report, 'The UK's Most Valuable Grocery Brands 2007'
Mon 22/10/2007
Schweppes brand loses out
Cadbury Schweppes suffers a fall in brand value in Intangible Business' annual grocery brands report.
Mon 22/10/2007
Salmonella scare costs Cadbury Dairy Milk £83m
Cadbury Dairy Milk has slipped down the ranking of the UK's most valuable grocery brands.
Sat 29/09/2007
An ill-judged approach to brands
Stuart Whitwell, joint managing director of Intangible Business, responds to news that ASDA is delisting brands.
Fri 20/07/2007
Fans queue for final Potter book
The latest Harry Potter release is more popular than ever. Thayne Forbes, joint managing director of Intangible Business estimates the brand value of Harry Potter.
Fri 20/07/2007
Asda conjures up Potter price war
Thayne Forbes, joint manging director of Intangible Business estimates the value of the Harry Potter brand.
Thu 05/07/2007
Smirnoff is most prized in world
Smirnoff tops Intangible Business' ranking of the most powerful spirits and wine brands in the world, The Power 100.
Tue 03/07/2007
Cadbury's sugar low
Cadbury is cutting 15% of its staff and its finances have been hit by poor sales and a costly salmonella scare. William Grobel, consultant at Intangible Business, discusses the problems.







