Marketing press coverage

Fri 30/11/2007

Report sees Cadbury brand value melt

The report from Intangible Business 'The UK's Most Valuable Grocery Brands 2007', reveals a melting of Cadbury's brand value

Wed 28/11/2007

Humdrum Rum?

Rum's heritage and quality could be used to boost the stagnant category, explains Stuart Whitwell, joint managing director of Intangible Business.

Wed 14/11/2007

Top of the world

William Grobel of Intangible Business gains the top paper for CIM's most senior qualification.

Wed 07/11/2007

A qualified sucess

William Grobel of Intangible Business comes joint top in CIM's Strategic Marketing in Practice paper for its most senior qualification

Mon 05/11/2007

Financial frontiers

Will the jangle of loose change really be a thing of the past? This article looks at how Visa's new contactless payment system could make the humble wallet history for everyday transactions. Stuart Whitwell, joint managing director of Intangible Business, comments.

Mon 22/10/2007

UK's most valuable grocery brands unveiled

Warburtons is the fastest riser in Intangible Business' exclusive survey into the UK's most valuable grocery brands

Mon 22/10/2007

Coke still top of the food chain

Coke does it again, retaining the top spot in Intangible Business' report, 'The UK's Most Valuable Grocery Brands 2007'

Mon 22/10/2007

Schweppes brand loses out

Cadbury Schweppes suffers a fall in brand value in Intangible Business' annual grocery brands report.

Mon 22/10/2007

Salmonella scare costs Cadbury Dairy Milk £83m

Cadbury Dairy Milk has slipped down the ranking of the UK's most valuable grocery brands.

Sat 29/09/2007

An ill-judged approach to brands

Stuart Whitwell, joint managing director of Intangible Business, responds to news that ASDA is delisting brands.

Fri 20/07/2007

Fans queue for final Potter book

The latest Harry Potter release is more popular than ever. Thayne Forbes, joint managing director of Intangible Business estimates the brand value of Harry Potter.

Fri 20/07/2007

Asda conjures up Potter price war

Thayne Forbes, joint manging director of Intangible Business estimates the value of the Harry Potter brand.

Thu 05/07/2007

Smirnoff is most prized in world

Smirnoff tops Intangible Business' ranking of the most powerful spirits and wine brands in the world, The Power 100.

Tue 03/07/2007

Cadbury's sugar low

Cadbury is cutting 15% of its staff and its finances have been hit by poor sales and a costly salmonella scare. William Grobel, consultant at Intangible Business, discusses the problems.

Fri 29/06/2007

The world's most powerful spirits & wine brands 2007

Intangible Business has today released its annual league table of the world's most powerful spirits and wine brands in 2007.

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