Marketing press coverage
Tue 19/06/2007
Barclays plans to ditch logo
After 317 years, Barclays is dropping its eagle logo. Stuart Whitwell, joint managing director of Intangible Business, comments on the implications.
Wed 30/05/2007
Brand Health Check: Heart 106.2
The Chrysalis station has slipped in the hard-fought battle for supremacy of the London airwaves. Thayne Forbes, joint managing director of Intangible Business, provides a potential remedy.
Thu 10/05/2007
Gallo named 'most powerful'
Gallo is named most powerful wine brand by brand valuation consultancy Intangible Business in its report, The Power 100.
Wed 09/05/2007
Scotch whisky tops world spirits brands
Whisky, and Scotland itself, have held on to their respective No 1 spots in an annual survey of the world's top spirit brands from Intangible Business.
Wed 09/05/2007
Smirnoff tops rich list
Smirnoff vodka is the most valuable wine and spirits brand in the world, according to a new study from Intangible Business.
Tue 08/05/2007
Power Brands 2007
Which brands generate the most value? Find out who makes it into the world's top 100 - and why - in our comprehensive, up-to-the-minute guide.
Thu 26/04/2007
What's your brand worth?
Can you use your brand to generate more income? Research from Intangible Business is discussed with comment from Thayne Forbes, joint managing director.
Thu 19/04/2007
Celebrity Worship and the Beauty Industry
Is the ever-increasing trend of celebrity endorsement of beauty products and celebrity created scents and products going to last?
Sat 31/03/2007
Next rebrands
William Grobel, consultant at Intangible Business discusses Next's rebranded logo.
Sun 11/02/2007
What to do if your brand becomes a turkey
How will Bernard Matthews be affected by the bird flu crisis? Stuart Whitwell, joint managing director of Intangible Business offers expert advise.
Sun 11/02/2007
Cadbury recalls mini eggs
Thayne Forbes, joint managing director of Intangible Business, warns the latest contamination scare at Cadbury would be very damaging.
Wed 07/02/2007
Should charities value their brands?
Thayne Forbes, joint managing director of Intangible Business, argues yes, as it can be a useful way of generating additional funds.
Tue 06/02/2007
Will Bernard Matthews survive bird flu?
Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the bird flu disaster for Bernard Matthews.
Tue 23/01/2007
Valuing customer relationships
Of all intangible assets, customers must be one of the most tangible. Thayne Forbes explains how to put an economic value to them.
Thu 18/01/2007
£80m wasted on IFRS 3
Thayne Forbes, joint managing director of Intangible Business, discusses findings of bespoke research into the FTSE 100's first time implementation of IFRS 3.







