Marketing press coverage

Tue 19/06/2007

Barclays plans to ditch logo

After 317 years, Barclays is dropping its eagle logo. Stuart Whitwell, joint managing director of Intangible Business, comments on the implications.

Wed 30/05/2007

Brand Health Check: Heart 106.2

The Chrysalis station has slipped in the hard-fought battle for supremacy of the London airwaves. Thayne Forbes, joint managing director of Intangible Business, provides a potential remedy.

Thu 10/05/2007

Gallo named 'most powerful'

Gallo is named most powerful wine brand by brand valuation consultancy Intangible Business in its report, The Power 100.

Wed 09/05/2007

Scotch whisky tops world spirits brands

Whisky, and Scotland itself, have held on to their respective No 1 spots in an annual survey of the world's top spirit brands from Intangible Business.

Wed 09/05/2007

Smirnoff tops rich list

Smirnoff vodka is the most valuable wine and spirits brand in the world, according to a new study from Intangible Business.

Tue 08/05/2007

Power Brands 2007

Which brands generate the most value? Find out who makes it into the world's top 100 - and why - in our comprehensive, up-to-the-minute guide.

Thu 26/04/2007

What's your brand worth?

Can you use your brand to generate more income? Research from Intangible Business is discussed with comment from Thayne Forbes, joint managing director.

Thu 19/04/2007

Celebrity Worship and the Beauty Industry

Is the ever-increasing trend of celebrity endorsement of beauty products and celebrity created scents and products going to last?

Sat 31/03/2007

Next rebrands

William Grobel, consultant at Intangible Business discusses Next's rebranded logo.

Sun 11/02/2007

What to do if your brand becomes a turkey

How will Bernard Matthews be affected by the bird flu crisis? Stuart Whitwell, joint managing director of Intangible Business offers expert advise.

Sun 11/02/2007

Cadbury recalls mini eggs

Thayne Forbes, joint managing director of Intangible Business, warns the latest contamination scare at Cadbury would be very damaging.

Wed 07/02/2007

Should charities value their brands?

Thayne Forbes, joint managing director of Intangible Business, argues yes, as it can be a useful way of generating additional funds.

Tue 06/02/2007

Will Bernard Matthews survive bird flu?

Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the bird flu disaster for Bernard Matthews.

Tue 23/01/2007

Valuing customer relationships

Of all intangible assets, customers must be one of the most tangible. Thayne Forbes explains how to put an economic value to them.

Thu 18/01/2007

£80m wasted on IFRS 3

Thayne Forbes, joint managing director of Intangible Business, discusses findings of bespoke research into the FTSE 100's first time implementation of IFRS 3.

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