Marketing press coverage

Tue 16/01/2007

Brand value goes to waste

Charities aren't making enough money from their brand names, according to exclusive research from Intangible Business.

Fri 12/01/2007

Beckham seals most lucrative deal

David Beckham's move to the US is examined by Stuart Whitwell, joint managing director of Intangible Business.

Fri 12/01/2007

Beckham defends US move

Stuart Whitwell, joint managing director of Intangible Business, explains part of David Beckham's appeal.

Fri 12/01/2007

Brand Beckham moves to LA

Stuart Whitwell, joint managing director of Intangible Business comments on the phenomenon that is David Beckham and his £128m deal.

Fri 12/01/2007

Beckham nets $1m a week

Beckham moves to LA Galaxy and Stuart Whitwell, joint managing director of Intangible Business, explains his appeal.

Wed 10/01/2007

Cancer Research UK is most valuable brand

Thayne Forbes, joint managing director of Intangible Business, explains the implications of exclusive research in the most valuable charity brands in the UK.

Wed 10/01/2007

Charities not exploiting brand value

Research from Intangible Business highlights the need for charities to use their brands more to generate additional income.

Wed 10/01/2007

Charity brand value measures up

Exclusive research from Intangible Business reveals the most valuable charity brands in the UK. Thayne Forbes, joint managing director of Intangible Business, provides comment.

Wed 27/12/2006

Revival of the fittest

Stuart Whitwell, joint managing director of Intangible Business, puts forward his take on which brands can be resuscitated and which should be put out to pasture.

Wed 20/12/2006

IP assets: a licence to print money

Thayne Forbes, joint managing director of Intangible Business discusses the financial benefits of protected IP.

Thu 30/11/2006

Pepsi Max gains sales ...but Coke Zero 'flops'

William Grobel of Intangible Business comments on Coke Zero's flagging sales and the confusion it causes consumers.

Thu 30/11/2006

Over the odds

Brown-Forman's acquisition of Herradura and El Jimador tequila brands appears to be expensive, explains Stuart Whitwell, joint managing director of Intangible Business.

Mon 30/10/2006

Dairy Milk enjoys prolonged purple patch

William Grobel discusses the most valuable confectionary and chocolate brands in the UK.

Fri 13/10/2006

Soft drinks make most cash

Research from Intangible Business, identifies the soft drinks category is the most valuable in the UK grocery market by brand value.

Tue 10/10/2006

Brand valuation, behind the numbers

Thayne Forbes, joint managing director of Intangible Business, delves behind the headline brand value to explain why brands are valued and how it can be done.

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