Marketing press coverage

Mon 04/02/2008

Coming back from rock bottom

Can good marketing boost a flagging brand? Stuart Whitwell, joint managing director of Intangible Business, discusses.

Mon 28/01/2008

Valuing customers

Thayne Forbes joint managing director of Intangible Business, considers the value of customers as an important intangible asset of a business.

Wed 12/12/2007

Joint speculation in brand valuation

Intangible Business and MTI Consulting launch new alliance for brand valuations.

Fri 07/12/2007

Top gongs

William Grobel of Intangible Business wins the Economist award for achieving joint top marks in CIM exams.

Fri 30/11/2007

Report sees Cadbury brand value melt

The report from Intangible Business 'The UK's Most Valuable Grocery Brands 2007', reveals a melting of Cadbury's brand value

Wed 28/11/2007

Humdrum Rum?

Rum's heritage and quality could be used to boost the stagnant category, explains Stuart Whitwell, joint managing director of Intangible Business.

Wed 14/11/2007

Top of the world

William Grobel of Intangible Business gains the top paper for CIM's most senior qualification.

Wed 07/11/2007

A qualified sucess

William Grobel of Intangible Business comes joint top in CIM's Strategic Marketing in Practice paper for its most senior qualification

Mon 05/11/2007

Financial frontiers

Will the jangle of loose change really be a thing of the past? This article looks at how Visa's new contactless payment system could make the humble wallet history for everyday transactions. Stuart Whitwell, joint managing director of Intangible Business, comments.

Mon 22/10/2007

UK's most valuable grocery brands unveiled

Warburtons is the fastest riser in Intangible Business' exclusive survey into the UK's most valuable grocery brands

Mon 22/10/2007

Coke still top of the food chain

Coke does it again, retaining the top spot in Intangible Business' report, 'The UK's Most Valuable Grocery Brands 2007'

Mon 22/10/2007

Schweppes brand loses out

Cadbury Schweppes suffers a fall in brand value in Intangible Business' annual grocery brands report.

Mon 22/10/2007

Salmonella scare costs Cadbury Dairy Milk £83m

Cadbury Dairy Milk has slipped down the ranking of the UK's most valuable grocery brands.

Sat 29/09/2007

An ill-judged approach to brands

Stuart Whitwell, joint managing director of Intangible Business, responds to news that ASDA is delisting brands.

Fri 20/07/2007

Fans queue for final Potter book

The latest Harry Potter release is more popular than ever. Thayne Forbes, joint managing director of Intangible Business estimates the brand value of Harry Potter.

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