Marketing press coverage

Sun 01/10/2006

Most valuable grocery brands

Research from Intangible Business into the Most Valuable Grocery Brands, reveals Actimel to be amount the fastest growing.

Sun 01/10/2006

Actimel brand value growth

Intangible Business' research into the UKs Most Valuable Grocery Brands, highlights the trends for indulgence and healthy eating.

Sun 01/10/2006

Permira pops a £600m question to Britvic

Research from Intangible Business highlights Actimel's rapid growth and the falling carbonated soft drinks market.

Sun 01/10/2006

£1bn Coca-Cola most valuable brand in UK

The soft drinks giant is worth about Ј1bn - nearly double that of its closest contender, according to independent brand consultancy Intangible Business.

Sat 30/09/2006

Coca-Cola 'tops UK brand league'

Coca-Cola is the UK's most valuable grocery brand, according to research from Intangible Business.

Sat 30/09/2006

Battle of the Brands

Exclusive research from Intangible Business, looks beyond sales to analyse the true performance and relevance of the biggest grocery brands in the UK.

Fri 22/09/2006

Should charities change their names?

William Grobel, consultant at Intangible Business, discusses the benefits and risks of charities with famous names, changing them.

Thu 21/09/2006

Valuing customers

Thayne Forbes, joint managing director of Intangible Business, explains how to value customers, illustrated through examples of Abbey, RAC and Virgin Mobile.

Mon 11/09/2006

RTDs: Ready to fight back?

What can the RTD market to do reverse its decline? Stuart Whitwell, joint managing director of Intangible Business, joins an expert panel to find out.

Fri 01/09/2006

Celebrity Endorsement

Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.

Fri 01/09/2006

World's crazy for our drams

Intangible Business' research into the most powerful spirits and wine brands in the world reveals the true power of Scotch. Stuart Whitwell, joint managing director of Intangible Business comments.

Sat 12/08/2006

Is Coca-Cola's bubble about to burst?

William Grobel, consultant at Intangible Business, comments on Coca-Cola's wavering dominance of the soft drinks market.

Thu 03/08/2006

Cadbury up as recall only costs £20m

William Grobel, consultant at Intangible Business, says the salmonella incident was unlikely to have any lasting damage for Cadbury as it was an ‘isolated blip'.

Thu 03/08/2006

Cadbury's lost £20 million

Cadbury's may have lost Ј20 million because of salmonella but there are unlikely to be long-term repercussions, explains William Grobel, consultant at Intangible Business.

Thu 03/08/2006

Call for prosecution over Cadbury salmonella scare

William Grobel, consultant at Intangible Business, discusses how the strength of Cadbury's brand will enable it to emerge relatively unscathed by the salmonella incident.

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