Marketing press coverage
Sun 01/10/2006
Most valuable grocery brands
Research from Intangible Business into the Most Valuable Grocery Brands, reveals Actimel to be amount the fastest growing.
Sun 01/10/2006
Actimel brand value growth
Intangible Business' research into the UKs Most Valuable Grocery Brands, highlights the trends for indulgence and healthy eating.
Sun 01/10/2006
Permira pops a £600m question to Britvic
Research from Intangible Business highlights Actimel's rapid growth and the falling carbonated soft drinks market.
Sun 01/10/2006
£1bn Coca-Cola most valuable brand in UK
The soft drinks giant is worth about Ј1bn - nearly double that of its closest contender, according to independent brand consultancy Intangible Business.
Sat 30/09/2006
Coca-Cola 'tops UK brand league'
Coca-Cola is the UK's most valuable grocery brand, according to research from Intangible Business.
Sat 30/09/2006
Battle of the Brands
Exclusive research from Intangible Business, looks beyond sales to analyse the true performance and relevance of the biggest grocery brands in the UK.
Fri 22/09/2006
Should charities change their names?
William Grobel, consultant at Intangible Business, discusses the benefits and risks of charities with famous names, changing them.
Thu 21/09/2006
Valuing customers
Thayne Forbes, joint managing director of Intangible Business, explains how to value customers, illustrated through examples of Abbey, RAC and Virgin Mobile.
Mon 11/09/2006
RTDs: Ready to fight back?
What can the RTD market to do reverse its decline? Stuart Whitwell, joint managing director of Intangible Business, joins an expert panel to find out.
Fri 01/09/2006
Celebrity Endorsement
Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.
Fri 01/09/2006
World's crazy for our drams
Intangible Business' research into the most powerful spirits and wine brands in the world reveals the true power of Scotch. Stuart Whitwell, joint managing director of Intangible Business comments.
Sat 12/08/2006
Is Coca-Cola's bubble about to burst?
William Grobel, consultant at Intangible Business, comments on Coca-Cola's wavering dominance of the soft drinks market.
Thu 03/08/2006
Cadbury up as recall only costs £20m
William Grobel, consultant at Intangible Business, says the salmonella incident was unlikely to have any lasting damage for Cadbury as it was an ‘isolated blip'.
Thu 03/08/2006
Cadbury's lost £20 million
Cadbury's may have lost Ј20 million because of salmonella but there are unlikely to be long-term repercussions, explains William Grobel, consultant at Intangible Business.







