Thu 03/08/2006

Cadbury hit by £20m salmonella outbreak loss

William Grobel, consultant at Intangible Business, discusses the implications of the salmonella outbreak for Cadbury.

Wed 02/08/2006

Cadbury faces £20m salmonella hit

William Grobel, consultant at Intangible Business, explains why the salmonella incident was unlikely to have any long-term implications for Cadbury and the value of its brands.

Sun 30/07/2006

Motorola advert in jeopardy

William Grobel, consultant at Intangible Business, comments on why brands might engage in controversial advertising campaigns.

Sun 30/07/2006

It never rains but it pours

Cadbury and British Airways both recently experienced public relations nightmares. Thayne Forbes, joint managing director of Intangible Business, comments on how both should deal with the problem.

Sat 29/07/2006

The fame game

Stuart Whitwell, joint managing director of Intangible Business, discusses the benefits and risks of celebrity endorsement.

Tue 18/07/2006

Juventus could face financial crisis from scandal

Stuart Whitwell, joint managing director of Intangible Business, analyses the financial implications of the Italian football scandal for Juventus.

Tue 18/07/2006

Juve facing 'meltdown'

Stuart Whitwell, joint managing director of Intangible Business, discusses Juventus' relegation.

Mon 17/07/2006

Cash boost required to save Juve

Following Juventus' relegation, Stuart Whitwell, joint managing director of Intangible Business, comments on the financial implications.

Mon 17/07/2006

Cash boost required to save Juve

Stuart Whitwell, joint managing director of Intangible Business, comments on Juventus' relegation.

Sat 15/07/2006

Coke's Zero's got no chance

Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.

Mon 10/07/2006

Bloke Coke 'dilutes' brand

Stuart Whitwell, joint managing director of Intangible Business, warns Coca Cola of the potential hazards of its latest launch, Coca Cola Zero.

Sun 09/07/2006

Coke 'has got it wrong'

Coke's latest innovation, Coca Cola Zero, is a launch too far says Stuart Whitwell, joint managing director of Intangible Business.

Thu 06/07/2006

Italy's football dynasties to face penalties

Stuart Whitwell, joint managing director of Intangible Business, says Juventus could lose over 200m Euros over two years if relegated.

Wed 05/07/2006

Bags of energy

Will Sprite 3G succeed as a challenger to Red Bull in the soft drink energy sector? Thayne Forbes, joint managing director of Intangible Business, gives his expert opinion.

Tue 13/06/2006

Watch out for US pitfalls in the rush to get a slice of the action

Thayne Forbes, joint managing director of Intangible Business, offers advice for companies attempting to break into America.