Marketing press coverage

Fri 20/07/2007

Asda conjures up Potter price war

Thayne Forbes, joint manging director of Intangible Business estimates the value of the Harry Potter brand.

Thu 05/07/2007

Smirnoff is most prized in world

Smirnoff tops Intangible Business' ranking of the most powerful spirits and wine brands in the world, The Power 100.

Tue 03/07/2007

Cadbury's sugar low

Cadbury is cutting 15% of its staff and its finances have been hit by poor sales and a costly salmonella scare. William Grobel, consultant at Intangible Business, discusses the problems.

Fri 29/06/2007

The world's most powerful spirits & wine brands 2007

Intangible Business has today released its annual league table of the world's most powerful spirits and wine brands in 2007.

Tue 19/06/2007

Barclays plans to ditch logo

After 317 years, Barclays is dropping its eagle logo. Stuart Whitwell, joint managing director of Intangible Business, comments on the implications.

Wed 30/05/2007

Brand Health Check: Heart 106.2

The Chrysalis station has slipped in the hard-fought battle for supremacy of the London airwaves. Thayne Forbes, joint managing director of Intangible Business, provides a potential remedy.

Thu 10/05/2007

Gallo named 'most powerful'

Gallo is named most powerful wine brand by brand valuation consultancy Intangible Business in its report, The Power 100.

Wed 09/05/2007

Scotch whisky tops world spirits brands

Whisky, and Scotland itself, have held on to their respective No 1 spots in an annual survey of the world's top spirit brands from Intangible Business.

Wed 09/05/2007

Smirnoff tops rich list

Smirnoff vodka is the most valuable wine and spirits brand in the world, according to a new study from Intangible Business.

Tue 08/05/2007

Power Brands 2007

Which brands generate the most value? Find out who makes it into the world's top 100 - and why - in our comprehensive, up-to-the-minute guide.

Thu 26/04/2007

What's your brand worth?

Can you use your brand to generate more income? Research from Intangible Business is discussed with comment from Thayne Forbes, joint managing director.