Marketing press coverage
.jpg)
Fri 12/01/2007
Beckham seals most lucrative deal
David Beckham's move to the US is examined by Stuart Whitwell, joint managing director of Intangible Business.
.jpg)
Fri 12/01/2007
Beckham defends US move
Stuart Whitwell, joint managing director of Intangible Business, explains part of David Beckham's appeal.
.jpg)
Fri 12/01/2007
Brand Beckham moves to LA
Stuart Whitwell, joint managing director of Intangible Business comments on the phenomenon that is David Beckham and his £128m deal.
.jpg)
Fri 12/01/2007
Beckham nets $1m a week
Beckham moves to LA Galaxy and Stuart Whitwell, joint managing director of Intangible Business, explains his appeal.
.gif)
Wed 10/01/2007
Cancer Research UK is most valuable brand
Thayne Forbes, joint managing director of Intangible Business, explains the implications of exclusive research in the most valuable charity brands in the UK.
.gif)
Wed 10/01/2007
Charities not exploiting brand value
Research from Intangible Business highlights the need for charities to use their brands more to generate additional income.
.jpg)
Wed 10/01/2007
Charity brand value measures up
Exclusive research from Intangible Business reveals the most valuable charity brands in the UK. Thayne Forbes, joint managing director of Intangible Business, provides comment.
.jpg)
Wed 27/12/2006
Revival of the fittest
Stuart Whitwell, joint managing director of Intangible Business, puts forward his take on which brands can be resuscitated and which should be put out to pasture.
.jpg)
Wed 20/12/2006
IP assets: a licence to print money
Thayne Forbes, joint managing director of Intangible Business discusses the financial benefits of protected IP.
.jpg)
Thu 30/11/2006
Pepsi Max gains sales ...but Coke Zero 'flops'
William Grobel of Intangible Business comments on Coke Zero's flagging sales and the confusion it causes consumers.
.jpg)
Thu 30/11/2006
Over the odds
Brown-Forman's acquisition of Herradura and El Jimador tequila brands appears to be expensive, explains Stuart Whitwell, joint managing director of Intangible Business.
.jpg)
Mon 30/10/2006
Dairy Milk enjoys prolonged purple patch
William Grobel discusses the most valuable confectionary and chocolate brands in the UK.
.jpg)
Fri 13/10/2006
Soft drinks make most cash
Research from Intangible Business, identifies the soft drinks category is the most valuable in the UK grocery market by brand value.
.jpg)
Tue 10/10/2006
Brand valuation, behind the numbers
Thayne Forbes, joint managing director of Intangible Business, delves behind the headline brand value to explain why brands are valued and how it can be done.
.gif)
Sun 01/10/2006
Most valuable grocery brands
Research from Intangible Business into the Most Valuable Grocery Brands, reveals Actimel to be amount the fastest growing.
.jpg)
.gif)
.jpg)
.gif)
.jpg)
.jpg)
