Marketing press coverage

Wed 07/02/2007

Should charities value their brands?

Thayne Forbes, joint managing director of Intangible Business, argues yes, as it can be a useful way of generating additional funds.

Tue 06/02/2007

Will Bernard Matthews survive bird flu?

Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the bird flu disaster for Bernard Matthews.

Tue 23/01/2007

Valuing customer relationships

Of all intangible assets, customers must be one of the most tangible. Thayne Forbes explains how to put an economic value to them.

Thu 18/01/2007

£80m wasted on IFRS 3

Thayne Forbes, joint managing director of Intangible Business, discusses findings of bespoke research into the FTSE 100's first time implementation of IFRS 3.

Tue 16/01/2007

Brand value goes to waste

Charities aren't making enough money from their brand names, according to exclusive research from Intangible Business.

Fri 12/01/2007

Beckham seals most lucrative deal

David Beckham's move to the US is examined by Stuart Whitwell, joint managing director of Intangible Business.

Fri 12/01/2007

Beckham defends US move

Stuart Whitwell, joint managing director of Intangible Business, explains part of David Beckham's appeal.

Fri 12/01/2007

Brand Beckham moves to LA

Stuart Whitwell, joint managing director of Intangible Business comments on the phenomenon that is David Beckham and his £128m deal.

Fri 12/01/2007

Beckham nets $1m a week

Beckham moves to LA Galaxy and Stuart Whitwell, joint managing director of Intangible Business, explains his appeal.

Wed 10/01/2007

Cancer Research UK is most valuable brand

Thayne Forbes, joint managing director of Intangible Business, explains the implications of exclusive research in the most valuable charity brands in the UK.

Wed 10/01/2007

Charities not exploiting brand value

Research from Intangible Business highlights the need for charities to use their brands more to generate additional income.

Wed 10/01/2007

Charity brand value measures up

Exclusive research from Intangible Business reveals the most valuable charity brands in the UK. Thayne Forbes, joint managing director of Intangible Business, provides comment.

Wed 27/12/2006

Revival of the fittest

Stuart Whitwell, joint managing director of Intangible Business, puts forward his take on which brands can be resuscitated and which should be put out to pasture.

Wed 20/12/2006

IP assets: a licence to print money

Thayne Forbes, joint managing director of Intangible Business discusses the financial benefits of protected IP.

Thu 30/11/2006

Pepsi Max gains sales ...but Coke Zero 'flops'

William Grobel of Intangible Business comments on Coke Zero's flagging sales and the confusion it causes consumers.

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