Tue 28/02/2006

Stretch potential

Research from Intangible Business reveals which UK supermarket brands are fit enough to stretch into new territory. Stuart Whitwell, joint managing director of Intangible Business, reveals the opportunities available to Tesco, Morrisons, ASDA, Sainsbury, Somerfield, Waitrose and M&S.

Mon 27/02/2006

Tesco will find US market tough nut to crack

Tesco's push into the United States with the launch of a new convenience format is fraught with more pitfalls than opportunities, according to a leading analyst, Stuart Whitwell, joint managing director of Intangible Business.

Tue 14/02/2006

The blame drain

Stuart Whitwell, joint managing director of Intangible Business, comments on the impact of alcohol advertising on alcohol consumption and discusses the wider issues in play.

Fri 27/01/2006

Matalan rebrands

William Grobel, consultant at Intangible Business, discusses the revamped Matalan logo and advises on the possible repercussions of the new look.

Thu 26/01/2006

Internal branding

Thayne Forbes, joint managing director of Intangible Business, outlines the importance of internal communication in building brands.

Wed 18/01/2006

Design choice: The Oscar

William Grobel, consultant at Intangible Business, reviews the Oscar's statue as a design icon and its status as arguably the ultimate premium brand.

Wed 11/01/2006

What is your brand actually worth?

William Grobel, consultant at Intangible Business, discusses research into the charity sector with Stephen Cook, editor of Third Sector magazine. He argues for the increasing importance of the brand in an increasingly competitive and commercial environment.

Wed 14/12/2005

Cancer group named UK's most valuable charity brand

William Grobel, interviewed by The Guardian, reveals the results of the first league table of the UKs most valuable charity brands and discusses the issues that effect their brand value

Mon 05/12/2005

Opportunities in the RTD market

Stuart Whitwell, joint managing director of Intangible Business, offers advice to licensees and brand owners on how to reverse the underperforming RTD market

Thu 01/12/2005

Creating and sustaining a brand

Stuart Whitwell, joint managing director of Intangible Business, describes the best ways to create and sustain a brand and the importance of brands to any organization.

Thu 27/10/2005

League table reveals top charity brands

Stuart Whitwell discusses the importance of brands to charities and what charities should do to differentiate themselves to generate additional income. 

Thu 30/06/2005

Smart cards: cashing in on an untapped market

Stuart Whitwell, joint managing director of Intangible Business, comments on the emerging market for cash replacement systems - an £8 trillion global market - and the brands and players vying for supremacy.

Wed 29/12/2004

Brands on the balance sheet: one small step...

Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the new IFRS 3.

Thu 25/11/2004

A new way to count beans

Stuart Whitwell, joint managing director of Intangible Business discusses the implications of IFRS 3 for marketers.

Wed 20/10/2004

Brand valuation: unleashing the power of the brand; M&S

Stuart Whitwell, joint managing director of Intangible Business, discusses the power and value of the brand.