→ Ask us: about royalty rRates 

Royalty rates are a profit sharing mechanism between the brand owner and licensee. To analyze applicable royalty rates Intangible Business researches public records or internal and external market information and then benchmarks these against competitors.

Intangible Business also analyses the operating profitability of a brand and the amount of turnover that can be attributed to the brand alone, excluding all other factors, such as the manufacturing and distribution capabilities through the value chain. The stronger the brand, the higher the royalty rate it can command. Applying the right royalty rate is crucial to maintaining and sustaining profitability.

It is important to note that licensing, far from diluting brand equity, can and should strengthen brand value by extending it into new markets and introducing it to new audiences - with no direct cost.

If you have any questions, please call us on + 44 (0) 870 240 7386 or send us an email.