Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0) 870 240 7386 or send us an email.

Brand valuation and brand management

Stuart Whitwell, joint managing director of Intangible Business, discusses why brand valuation is important in helping companies make better informed decisions.

The UKs Most Valuable Law Firm Brands 2005

Exclusive research undertaken by Intangible Business to find the UKs most valuable law firms.

World Cup Series Part Seven: Technical Sponsors - The Winners

Matt Burrows, consultant at Intangible Business, discusses the sponsorship winners at the World Cup.

World Cup Series Part Six: The Unofficial World Cup Sponsors

William Grobel, consultant at Intangible Business, discusses how some brands need not be official sponsors of the World Cup in order to capitalise on the event.

World Cup Series Part Five: Nike and Adidas Battle for Soccer Supremacy

Brad Sarna, consultant at Intangible Business, discusses the battle of the brands between Nike and Adidas at the World Cup.

World Cup Series Part Four: Coca-Cola and McDonald's

Brad Sarna, consultant at Intangible Business, discusses the marketing and advertising campaigns of two of the world's largest brands during the World Cup.