Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

Primark chic: Copies may spark legal battle

Following a landmark trademark case involving L'Oreal, lawyers are circling cut-price fashion retailers in an attempt to restrict their ability to copy the designs of luxury brands. Thayne Forbes, L'Oreal's expert witness and joint managing director of Intangible Business, provides comment.

Brown-Forman acquires tequila

Many companies often pay a premium price to acquire a brand as a means to enter a high growth market. Brown-Forman is one example as Stuart Whitwell reports.

Confectionary brands

William Grobel discusses the most valuable confectionary and chocolate brands in the UK.

Brand valuation: behind the numbers

Thayne Forbes, joint managing director of Intangible Business, delves behind the headline brand value to explain why brands are valued and how it can be done.

The battle of the brands

Exclusive research from Intangible Business, looks beyond sales to analyse the true performance and relevance of the biggest grocery brands in the UK.

Should charities change their names?

William Grobel, consultant at Intangible Business, discusses the benefits and risks of charities with famous names, changing them.

IFRS 3's practical application

Allan Caldwell, director of Intangible Business, discusses best practice application of IFRS3, Business Combinations, with reference to several examples.

Celebrity endorsement

Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.

World's crazy for our drams

Intangible Business' research into the most powerful spirits and wine brands in the world reveals the true power of Scotch. Stuart Whitwell, joint managing director of Intangible Business comments.

Valuing customers

Thayne Forbes, joint managing director of Intangible Business, explains how to value customers, illustrated through examples of Abbey, RAC and Virgin Mobile.

Royalty rates: the key drivers

Thayne Forbes, joint managing director at Intangible Business, discusses how royalty rates can be used to make better informed decisions.

Is Coca-Cola's bubble about to burst?

William Grobel, consultant at Intangible Business, comments on Coca-Cola's wavering dominance of the soft drinks market.

Cadbury faces £20m salmonella hit

William Grobel, consultant at Intangible Business, explains why the salmonella incident was unlikely to have any long-term implications for Cadbury and the value of its brands.

BA and Cadbury in PR nightmare

Cadbury and British Airways both recently experienced public relations nightmares. Thayne Forbes, joint managing director of Intangible Business, comments on how both should deal with the problem.

Motorola advert in jeopardy

William Grobel, consultant at Intangible Business, comments on why brands might engage in controversial advertising campaigns.

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