Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

Big Four branded to dominate audit

Exclusive research from Intangible Business reveals the Big Four accountancy firms are pulling away from the pack by brand value. Thayne Forbes, joint managing director, provides commentary.

Juve facing 'meltdown'

Stuart Whitwell, joint managing director of Intangible Business, discusses Juventus' relegation.

Coke Zero's got no chance

Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.

Premier adds Oxo to its mix in £460m purchase

The value of Premier Food's brands would be enhanced following its purchase of Campbell Soup's brands including Oxo, Homepride, Batchelor's and Fray Bentos, argues Stuart Whitwell, joint managing director of Intangible Business.

Coke 'has got it wrong'

Stuart Whitwell, joint managing director of Intangible Business comments on the launch of Coke Zero.

Italy's football dynasties to face penalties

Stuart Whitwell, joint managing director of Intangible Business, says Juventus could lose over Ђ200m over two years if relegated.

The Power 100 2006

Exclusive research from Intangible Business is the cover story for this leading international drinks magazine. Intangible Business' research into the 100 most powerful spirits and wine brands is analysed to reveal which are the most powerful brands in the world.

Brand piracy: faking it can be good

Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image.

Electrical Storm

As Dixons moves from high street to internet, Stuart Whitwell, joint managing director of Intangible Business comments on the implications.

True worth: Champagne brands

With the recent sale of Lanson and questions hanging over the ownership of Tattinger, Malcolm Davis, director of Intangible Business, considers how to put a price on such luxury brands.

Intangible assets create majority of acquisition value

Elise Neils, managing director of Intangible Business LLC, comments on intangible asset value in acquisitions.

Branson wins 30 years of licensing gains

NTL acquires Virgin Mobile and agrees to pay Sir Richard Branson Ј255m over the next 30 years for licensing the Virgin brand. Stuart Whitwell, joint managing director of Intangible Business, provides expert comment.

Dell acquires Alienware; could this be the end? Stay tuned

Elise Neils, managing director of Intangible Business LLC, comments on Dell's acquisition of Alienware and the implications it has to both brands.

Brand valuation: an ROI measurement tool

Thayne Forbes, Intangible Business, shows how brand valuation can provide an effective measure of marketing ROI.

Valuing your business for sale

Thayne Forbes, joint managing director of Intangible Business, argues for the valuation of intangible assets, such as brands, in merger & acquisition activity and advises on how companies can extract maximum brand value.

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