Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

Brand valuation and brand management

Stuart Whitwell, joint managing director of Intangible Business, discusses why brand valuation is important in helping companies make better informed decisions.

The Big Four's political influence

The Big Four accountancy firms have an influence on government but their influence is deserved, argues Thayne Forbes, joint managing director of Intangible Business.

Stretch potential: the supermarket brands

Research from Intangible Business reveals which UK supermarket brands are fit enough to stretch into new territory. Stuart Whitwell, joint managing director of Intangible Business, reveals the opportunities available to Tesco, Morrisons, ASDA, Sainsbury, Somerfield, Waitrose and M&S.

The blame drain, alcohol advertising

Stuart Whitwell, joint managing director of Intangible Business, comments on the impact of alcohol advertising on alcohol consumption and discusses the wider issues in play.

Matalan rebrands

William Grobel, consultant at Intangible Business, discusses the revamped Matalan logo and advises on the possible repercussions of the new look.

How to protect your brand

Thayne Forbes, joint manging director of Intangible Business, discusses ways to protect your brand.

Internal branding

Thayne Forbes, joint managing director of Intangible Business discusses internal branding strategies.

Reviving the RTD market

Stuart Whitwell, joint managing director of Intangible Business, offers advice to licensees and brand owners on how to reverse the underperforming RTD market.

Creating & sustaining a brand

Stuart Whitwell, joint managing director of Intangible Business discusses brand strategies.

Brand building

Thayne Forbes, joint managing director of Intangible Business discusses ways to build brands.

Business combinations under IFRS

An article by Allan Caldwell, director of Intangible Business on business combinations under IFRS.

Brand and patent licensing

Thayne Forbes, joint managing director of Intangible Business discusses licesning strategy.

Ingredient branding case study: Intel

Stuart Whitwell, joint managing director of Intangible Business analyses Intel's successful ingredient branding campaign.

Brand valuation in brand management & performance measurement

Stuart Whitwell, joint managing director of Intangible Business, analysis brand valuation as an ROI tool.

Brand valuation: why & how

Stuart Whitwell, joint managing director, expalain how and why brand valuation is used

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