Brand valuation news
Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:
MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news
If you would like more information on a particular brand valuation related topic, please call us on + 44 (0) 870 240 7386 or send us an email.
What's your brand worth?
Can you use your brand to generate more income? Research from Intangible Business is discussed with comment from Thayne Forbes, joint managing director.
Intangible Business and GoIndustry launch new partnership
Intangible Business and GoIndustry have created a new strategic partnership to provide the world's first integrated tangible and intangible asset valuation service.
Valuing Goodwill
Allan Caldwell, director at Intangible Business, explains the process of valuing goodwill and its components such as synergies, workforce and cost savings.
Next rebrands
William Grobel, consultant at Intangible Business, discusses Next's rebrand.
IFRS 3: Dark Matter
Half of the £40bn spent by the FTSE 100 on acquisitions last year was unaccounted for. Intangible Business' report sheds some light on the first time adoption of IFRS 3.
Cadbury recalls Mini Eggs
Thayne Forbes, joint managing director of Intangible Business, comments on the news of Cadbury's recall of their Mini Eggs.
Should charities value their brands?
Thayne Forbes, joint managing director of Intangible Business, believes charities should value their brands. Read on to find out why.
Will Bernard Matthews survive bird flu?
Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the bird flu disaster for Bernard Matthews.
Lending against intangible assets
Intangible asset based lending is a relatively new and untapped opportunity for the banking market and for branded companies. Thayne Forbes, joint managing director of Intangible Business, investigates.
Inadequate IFRS 3
Thayne Forbes, joint managing director of Intangible Business, reveals findings from Intangible Business' report, ‘IFRS 3: The First Year', which indicates that IFRS 3 is not being applied correctly.
Valuing customer relationships
Of all intangible assets, customers must be one of the most tangible. Putting an economic value on relationships with those customers is not as hard as you might think. Thayne Forbes, joint managing director of Intangible Business, explains why.
IFRS 3 'not working'
Intangible Business' report, ‘IFRS 3: The First Year', reveals that IFRS 3 is failing to work, Thayne Forbes, joint managing director, explains.
IFRS 3 'is being ignored'
Goodwill arising from acquisitions of FTSE 100 companies accounted for a surprisingly high 53% of the total deal value under new IFRS accounting rules, new research from Intangible Business shows.
The Failure of IFRS 3
Thayne Forbes, joint managing director of Intangible Business, reports on bespoke research into how the FTSE 100 reported intangible assets in business combinations in the first year under IFRS, with some worrying conclusions.
£80m wasted on IFRS 3
Thayne Forbes, joint managing director of Intangible Business, discusses findings of bespoke research into the FTSE 100's first time implementation of IFRS 3.
