Brand valuation news
Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:
MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news
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Should charities change their names?
William Grobel, consultant at Intangible Business, discusses the benefits and risks of charities with famous names, changing them.
IFRS 3's practical application
Allan Caldwell, director of Intangible Business, discusses best practice application of IFRS3, Business Combinations, with reference to several examples.
Celebrity endorsement
Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.
World's crazy for our drams
Intangible Business' research into the most powerful spirits and wine brands in the world reveals the true power of Scotch. Stuart Whitwell, joint managing director of Intangible Business comments.
Valuing customers
Thayne Forbes, joint managing director of Intangible Business, explains how to value customers, illustrated through examples of Abbey, RAC and Virgin Mobile.
Royalty rates: the key drivers
Thayne Forbes, joint managing director at Intangible Business, discusses how royalty rates can be used to make better informed decisions.
Is Coca-Cola's bubble about to burst?
William Grobel, consultant at Intangible Business, comments on Coca-Cola's wavering dominance of the soft drinks market.
Cadbury faces £20m salmonella hit
William Grobel, consultant at Intangible Business, explains why the salmonella incident was unlikely to have any long-term implications for Cadbury and the value of its brands.
BA and Cadbury in PR nightmare
Cadbury and British Airways both recently experienced public relations nightmares. Thayne Forbes, joint managing director of Intangible Business, comments on how both should deal with the problem.
Motorola advert in jeopardy
William Grobel, consultant at Intangible Business, comments on why brands might engage in controversial advertising campaigns.
Big Four branded to dominate audit
Exclusive research from Intangible Business reveals the Big Four accountancy firms are pulling away from the pack by brand value. Thayne Forbes, joint managing director, provides commentary.
Juve facing 'meltdown'
Stuart Whitwell, joint managing director of Intangible Business, discusses Juventus' relegation.
Coke Zero's got no chance
Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.
Premier adds Oxo to its mix in £460m purchase
The value of Premier Food's brands would be enhanced following its purchase of Campbell Soup's brands including Oxo, Homepride, Batchelor's and Fray Bentos, argues Stuart Whitwell, joint managing director of Intangible Business.
Coke 'has got it wrong'
Stuart Whitwell, joint managing director of Intangible Business comments on the launch of Coke Zero.
