Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

How to value internet companies

Stuart Whitwell, joint managing director of Intangible Business, looks at how to value internet companies.

International convergence on business combinations

Thayne Forbes, joint managing director of Intangible Business, looks at why business combinations have been one of the most contentious issues in the convergence of accounting standards.

Intangible Business forms alliance with MTI

Intangible Business forms strategic alliance with Bahrain-based MTI

Intangibles and IFRS3: seen but not heard?

Intangibles must change to regain credibility. Can the profession rise to the challenge? Thayne Forbes, joint managing director of Intangible Business, discusses.

The impact of SFAS 141

The major accounting initiative designed to improve the reporting of intangible value in the US was supposed to bring greater clarity. But a new study shows that SFAS 141, like IFRS 3, has failed to live up to the hype.

How to value customers

Thayne Forbes, joint managing director of Intangible Business, considers the value of customers as an important intangible asset of a business.

Why it is hard to value a mystery

Thayne Forbes, joint managing director of Intangible Business, comments on how to value intangible assets such as brands.

Intangible Business launches in India, Sri Lanka and Pakistan

Intangible Business and MTI Consulting launch new alliance in India, Sri Lanka and Pakistan

Asset appraisal with a twist

Stuart Whitwell, joint managing director of Intangible Business and Tim Chapman of GoIndustry, discuss the latest innovation in asset based lending...intangibles

Humdrum rum?

Rum's heritage and quality could be used to boost the stagnant category, explains Stuart Whitwell, joint managing director of Intangible Business.

Fiat's strategy for its 500

Is Fiat banking on a turnaround from the relaunch of its Fiat 500? Stuart Whitwell, joint manging director of Intangible Business, gives his expert opinion.

Top of the world

William Grobel of Intangible Business achieves the joint top paper in the world for The Chartered Institute of Marketing's Strategic Marketing in Practice - the institute's most senior qualification.

The UK's Most Valuable Grocery Brands 2007

Exclusive research from Intangible Business reveals the most valuable grocery brands in the UK in 2007

$490bn lost in accounting vacuum

Intangible Business, the world's leading independent brand valuation consultancy, has published exclusive research revealing for the first time how the 100 biggest companies in the US accounted for acquisitions under SFAS 141 since its introduction in 2002.

$490bn Lost in Accounting Black Hole

Elise Neils, Managing Director of Intangible Business LLC, reveals exclusive research from Intangible Business into how the S&P 100 accounted for acquisitions under SFAS 141 for the first five years.

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