Brand valuation news
Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:
MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news
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Italy's football dynasties to face penalties
Stuart Whitwell, joint managing director of Intangible Business, says Juventus could lose over Ђ200m over two years if relegated.
The Power 100 2006
Exclusive research from Intangible Business is the cover story for this leading international drinks magazine. Intangible Business' research into the 100 most powerful spirits and wine brands is analysed to reveal which are the most powerful brands in the world.
Brand piracy: faking it can be good
Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image.
Electrical Storm
As Dixons moves from high street to internet, Stuart Whitwell, joint managing director of Intangible Business comments on the implications.
True worth: Champagne brands
With the recent sale of Lanson and questions hanging over the ownership of Tattinger, Malcolm Davis, director of Intangible Business, considers how to put a price on such luxury brands.
Intangible assets create majority of acquisition value
Elise Neils, managing director of Intangible Business LLC, comments on intangible asset value in acquisitions.
Branson wins 30 years of licensing gains
NTL acquires Virgin Mobile and agrees to pay Sir Richard Branson Ј255m over the next 30 years for licensing the Virgin brand. Stuart Whitwell, joint managing director of Intangible Business, provides expert comment.
Dell acquires Alienware; could this be the end? Stay tuned
Elise Neils, managing director of Intangible Business LLC, comments on Dell's acquisition of Alienware and the implications it has to both brands.
Brand valuation: an ROI measurement tool
Thayne Forbes, Intangible Business, shows how brand valuation can provide an effective measure of marketing ROI.
Valuing your business for sale
Thayne Forbes, joint managing director of Intangible Business, argues for the valuation of intangible assets, such as brands, in merger & acquisition activity and advises on how companies can extract maximum brand value.
The Big Four's political influence
The Big Four accountancy firms have an influence on government but their influence is deserved, argues Thayne Forbes, joint managing director of Intangible Business.
Stretch potential: the supermarket brands
Research from Intangible Business reveals which UK supermarket brands are fit enough to stretch into new territory. Stuart Whitwell, joint managing director of Intangible Business, reveals the opportunities available to Tesco, Morrisons, ASDA, Sainsbury, Somerfield, Waitrose and M&S.
The blame drain, alcohol advertising
Stuart Whitwell, joint managing director of Intangible Business, comments on the impact of alcohol advertising on alcohol consumption and discusses the wider issues in play.
Matalan rebrands
William Grobel, consultant at Intangible Business, discusses the revamped Matalan logo and advises on the possible repercussions of the new look.
How to protect your brand
Thayne Forbes, joint manging director of Intangible Business, discusses ways to protect your brand.
