Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

IFRS 3: The value of reality

IFRS 3 is severely limited and has been poorly implemented so far. Controversial views on IFRS 3's first year of implementation from Thayne Forbes, joint manging director of Intangible Business.

Brand Health Check: Heart 106.2

The Chrysalis station has slipped in the hard-fought battle for supremacy of the London airwaves. Thayne Forbes, joint managing director of Intangible Business, offers a potential remedy.

The Power 100 2007

Intangible Business launches its second annual report into the 100 most powerful spirits and wine brands in the world.

Securitising intangible assets

Following EMI's recent announcement that it is considering the potential securitisation of its music catalogue, Thayne Forbes examines the process involved with securitising intangible assets.

Fight is on to get brand back on inside track

Intel launched its lauded ingredient branding campaign in 1991. How is the brand faring today, 15 years after its inception? Stuart Whitwell, joint managing director of Intangible Business comments.

What's your brand worth?

Can you use your brand to generate more income? Research from Intangible Business is discussed with comment from Thayne Forbes, joint managing director.

Intangible Business and GoIndustry launch new partnership

Intangible Business and GoIndustry have created a new strategic partnership to provide the world's first integrated tangible and intangible asset valuation service.

Valuing Goodwill

Allan Caldwell, director at Intangible Business, explains the process of valuing goodwill and its components such as synergies, workforce and cost savings.

Next rebrands

William Grobel, consultant at Intangible Business, discusses Next's rebrand.

IFRS 3: Dark Matter

Half of the £40bn spent by the FTSE 100 on acquisitions last year was unaccounted for. Intangible Business' report sheds some light on the first time adoption of IFRS 3.

Cadbury recalls Mini Eggs

Thayne Forbes, joint managing director of Intangible Business, comments on the news of Cadbury's recall of their Mini Eggs.

Should charities value their brands?

Thayne Forbes, joint managing director of Intangible Business, believes charities should value their brands. Read on to find out why.

Will Bernard Matthews survive bird flu?

Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the bird flu disaster for Bernard Matthews.

Lending against intangible assets

Intangible asset based lending is a relatively new and untapped opportunity for the banking market and for branded companies. Thayne Forbes, joint managing director of Intangible Business, investigates.

Inadequate IFRS 3

Thayne Forbes, joint managing director of Intangible Business, reveals findings from Intangible Business' report, ‘IFRS 3: The First Year', which indicates that IFRS 3 is not being applied correctly.

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