Brand valuation news
Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:
MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news
If you would like more information on a particular brand valuation related topic, please call us on + 44 (0) 870 240 7386 or send us an email.
Internal branding
Thayne Forbes, joint managing director of Intangible Business discusses internal branding strategies.
Intangible Business launches in the US
Intangible Business and AbsoluteBRAND merge to form global consultancy.
Reviving the RTD market
Stuart Whitwell, joint managing director of Intangible Business, offers advice to licensees and brand owners on how to reverse the underperforming RTD market.
Creating & sustaining a brand
Stuart Whitwell, joint managing director of Intangible Business discusses brand strategies.
Brand building
Thayne Forbes, joint managing director of Intangible Business discusses ways to build brands.
Business combinations under IFRS
An article by Allan Caldwell, director of Intangible Business on business combinations under IFRS.
Brand and patent licensing
Thayne Forbes, joint managing director of Intangible Business discusses licesning strategy.
Ingredient branding case study: Intel
Stuart Whitwell, joint managing director of Intangible Business analyses Intel's successful ingredient branding campaign.
Brand valuation in brand management & performance measurement
Stuart Whitwell, joint managing director of Intangible Business, analysis brand valuation as an ROI tool.
Brand valuation: why & how
Stuart Whitwell, joint managing director, expalain how and why brand valuation is used
Understanding brand equity and brand valuation
Stuart Whitwell, joint managing director of Intangible Business talks through the basics of valuing brands.
Smart cards: cashing in on an untapped market
Stuart Whitwell, joint managing director of Intangible Business, comments on the emerging market for cash replacement systems - an Ј8 trillion global market - and the brands and players vying for supremacy.
Set the right royalty rate
Although not a big amount in itself, the royalty rate a brand attracts can lead to significant income for its owner. It therefore pays to make sure that you get it right. Thayne Forbes, joint managing director of Intangible Business, talks us through the issues.
Brands on the balance sheet
The new IFRS accounting standards have big implications for brands of European companies. Stuart Whitwell, joint managing director of Intangible Business, outlines how brands should integrate the new standards into their brand strategies to make the most of this one-off opportunity.
Financial reporting: a chance to prove marketing's worth
As the government prepares to reform financial reporting regulations, Jane Simms investigates the opportunity for marketers to show the value they add.
