Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

Beckham nets £1m a week

Beckham moves to LA Galaxy and Stuart Whitwell, joint managing director of Intangible Business, explains his appeal.

Cancer Research UK is most valuable brand

Thayne Forbes, joint managing director of Intangible Business, explains the implications of exclusive research in the most valuable charity brands in the UK.

Charities not exploiting brand value

Research from Intangible Business highlights the need for charities to use their brands more to generate additional income.

The top ten charity brands

Exclusive research from Intangible Business reveals the most valuable charity brands in the UK. Thayne Forbes, joint managing director of Intangible Business, provides comment.

IP assets: a licence to print money

Thayne Forbes, joint managing director of Intangible Business discusses the financial benefits of protected IP.

Revival of the fittest

Stuart Whitwell, joint managing director of Intangible Business, puts forward his take on which brands can be resuscitated and which should be put out to pasture.

Pepsi Max gains sales ...but Coke Zero 'flops'

William Grobel of Intangible Business comments on Coke Zero's flagging sales and the confusion it causes consumers.

Primark chic: Copies may spark legal battle

Following a landmark trademark case involving L'Oreal, lawyers are circling cut-price fashion retailers in an attempt to restrict their ability to copy the designs of luxury brands. Thayne Forbes, L'Oreal's expert witness and joint managing director of Intangible Business, provides comment.

Brown-Forman acquires tequila

Many companies often pay a premium price to acquire a brand as a means to enter a high growth market. Brown-Forman is one example as Stuart Whitwell reports.

Confectionary brands

William Grobel discusses the most valuable confectionary and chocolate brands in the UK.

Brand valuation: behind the numbers

Thayne Forbes, joint managing director of Intangible Business, delves behind the headline brand value to explain why brands are valued and how it can be done.

The battle of the brands

Exclusive research from Intangible Business, looks beyond sales to analyse the true performance and relevance of the biggest grocery brands in the UK.

Should charities change their names?

William Grobel, consultant at Intangible Business, discusses the benefits and risks of charities with famous names, changing them.

IFRS 3's practical application

Allan Caldwell, director of Intangible Business, discusses best practice application of IFRS3, Business Combinations, with reference to several examples.

Celebrity endorsement

Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.

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