Brand valuation news
Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:
MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news
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Brand resilience: you can't knock it
Even when companies are ailing financially, brands are so resilient that they could prove to be a source of strength. Thayne Forbes, joint managing director of Intangible Business reports.
The strategic implications of IFRS for intellectual assets
Thayne Forbes, joint managing director of Intangible Business, discusses the changes to the treatment of intellectual assets as a consequence of the new financial reporting standards.
Brands on the balance sheet: one small step...
Stuart Whitwell, joint managing director of Intangible Business, reports on the significance of new reporting standards and its implications on brand value.
Brands on the balance sheet for IFRS
Stuart Whitwell, joint managing director of Intangible Business, discusses the advantages of recognising brands on the balance sheet under the new financial reporting standards.
How IFRSs put brands on the balance sheet
International financial reporting standards (IFRSs) and business combinations, provide brand-driven quoted companies with a one-off opportunity to put previously acquired brands on the balance sheet. Allan Caldwell explains why such an undertaking might be advantageous, and what it involves.
Brand valuation: unleashing the power of the brand; M&S
Stuart Whitwell, joint managing director at Intangible Business, comments on the power of the M&S brand.
Trademarks: to register or not to register
Thayne Forbes, joint managing director of Intangible Business, discusses the importance of registering trademarks.
Proposed amendments to IFRS 3
Karen Kalishek from IASSeminars and Allan Caldwell, director at Intangible Business discuss the proposed amendments to IFRS3 and its implications.
Global accounting harmonization
Susan Thetford from IASSeminars discusses the new International Financial Reporting Standards and the challenges ahead.
When does a name & reputation become a brand?
Thayne Forbes, joint managing director of Intangible Business discusses B2B branding strategies.
Brand valuation and brand management
Stuart Whitwell, joint managing director of Intangible Business, discusses why brand valuation is important in helping companies make better informed decisions.
The UKs Most Valuable Law Firm Brands 2005
Exclusive research undertaken by Intangible Business to find the UKs most valuable law firms.
World Cup Series Part Seven: Technical Sponsors - The Winners
Matt Burrows, consultant at Intangible Business, discusses the sponsorship winners at the World Cup.
World Cup Series Part Six: The Unofficial World Cup Sponsors
William Grobel, consultant at Intangible Business, discusses how some brands need not be official sponsors of the World Cup in order to capitalise on the event.
World Cup Series Part Five: Nike and Adidas Battle for Soccer Supremacy
Brad Sarna, consultant at Intangible Business, discusses the battle of the brands between Nike and Adidas at the World Cup.
