Brand valuation news

Welcome to the brand valuation news section from Intangible Business. Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary – all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business’ four key service areas:

MARKETING brand valuation news
FINANCIAL brand valuation news
LEGAL brand valuation news
BANKING brand valuation news

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.
Also, check out IP Review for a monthly round-up of IP-related news.

Valuing customer relationships

Of all intangible assets, customers must be one of the most tangible. Putting an economic value on relationships with those customers is not as hard as you might think. Thayne Forbes, joint managing director of Intangible Business, explains why.

IFRS 3 'not working'

Intangible Business' report,  ‘IFRS 3: The First Year', reveals that IFRS 3 is failing to work, Thayne Forbes, joint managing director, explains.

IFRS 3 'is being ignored'

Goodwill arising from acquisitions of FTSE 100 companies accounted for a surprisingly high 53% of the total deal value under new IFRS accounting rules, new research from Intangible Business shows.

The Failure of IFRS 3

Thayne Forbes, joint managing director of Intangible Business, reports on bespoke research into how the FTSE 100 reported intangible assets in business combinations in the first year under IFRS, with some worrying conclusions.

£80m wasted on IFRS 3

Thayne Forbes, joint managing director of Intangible Business, discusses findings of bespoke research into the FTSE 100's first time implementation of IFRS 3.

Accounting brand value

Thayne Forbes, joint managing director of Intangible Business, comments on exclusive research into the UKs most valuable accountancy firm brands.

Brand value goes to waste

Charities aren't making enough money from their brand names, according to exclusive research from Intangible Business.

Brand Beckham moves to LA

Stuart Whitwell, joint managing director of Intangible Business comments on the phenomenon that is David Beckham and his £128m deal.

Beckham nets £1m a week

Beckham moves to LA Galaxy and Stuart Whitwell, joint managing director of Intangible Business, explains his appeal.

Cancer Research UK is most valuable brand

Thayne Forbes, joint managing director of Intangible Business, explains the implications of exclusive research in the most valuable charity brands in the UK.

Charities not exploiting brand value

Research from Intangible Business highlights the need for charities to use their brands more to generate additional income.

The top ten charity brands

Exclusive research from Intangible Business reveals the most valuable charity brands in the UK. Thayne Forbes, joint managing director of Intangible Business, provides comment.

IP assets: a licence to print money

Thayne Forbes, joint managing director of Intangible Business discusses the financial benefits of protected IP.

Revival of the fittest

Stuart Whitwell, joint managing director of Intangible Business, puts forward his take on which brands can be resuscitated and which should be put out to pasture.

Pepsi Max gains sales ...but Coke Zero 'flops'

William Grobel of Intangible Business comments on Coke Zero's flagging sales and the confusion it causes consumers.

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