Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0)20 7089 9236 or send us an email.
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Thu 26/01/2012
The tangible benefits of intangibles
Stuart Whitwell reflects on the struggles of Thomas Cook and how rival tour operator TUI have benefited from implementing an asset backed pension funding scheme.
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Thu 05/01/2012
From coffee to figs - can Turkey brand itself?
To boost its international image, Turkey is learning the value of national branding, centered around its crown jewel, Istanbul.
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Tue 27/12/2011
Valuing and separating intangibles during a crisis
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts.
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Fri 07/10/2011
Boosting profits through an ethical supply chain
Brands can increase their bottom line profits by building and promoting their ethical supply chains, writes Stuart Whitwell, managing director, Intangible Business.
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Mon 15/08/2011
Pensions Conference 2011
At the recent pensions conference, David Robbins of Deloitte and Stuart Whitwell of Intangible Business spoke on the topic of intangible asset securitisation.
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Wed 03/08/2011
Brand firm offers secret for healthier donuts
A method for making healthier-option baked donuts has been made available for licensing through brand consultancy Intangible Business.
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Tue 02/08/2011
Taking a Bite Out of the Donut Market
Tap into new revenue streams by licensing a proven, patented donut baking process, available through Intangible Business.
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Wed 27/07/2011
Lucasfilm Loses U.K. Court Case Over Helmets
Lucasfilm could take its U.K. copyright claim to the European Court of Justice, said Thayne Forbes, a managing director at the brand-valuation company Intangible Business.
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Wed 27/07/2011
Lucasfilm loses U.K. Supreme Court bid over Stormtrooper helmet copyright
George Lucas's production company failed to convince Britain's highest court that its U.K. copyrights were violated by sales of replica Imperial Stormtrooper helmets from the movie "Star Wars."
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Thu 07/07/2011
Cuba's International Brand Havana Club Rum Co-Produces Film
Havana Club is ranked no. 28 in the Top 100 Most Powerful Spirit and Wine Brands 2011 by Intangible Business, the definitive guide to the world's most powerful wine and spirits brands.
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Thu 30/06/2011
Smirnoff tops brand rankings, but dominance slipping
Smirnoff's world dominance in the drinks business is slipping according to The Power 100, 2011 annual survey.
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Mon 20/06/2011
Dealing with a pension deficit
Pension deficit in the UK is an area requiring significant attention from lawyers, but what can be done to resolve the problem. Stuart Whitwell examines how intellectual property could be the answer.
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Fri 03/06/2011
IP litigation strategies
How can litigation be used to protect IP rights? Michael Edenborough QC of Serle Court and Thayne Forbes of Intangible Business explain.
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Thu 26/05/2011
Product placement's first three months
Product placement has made a quietly effective start in the UK, writes William Grobel, marketing director of Intangible Business.
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Thu 26/05/2011
TUI's path to pensions recovery
TUI Travel discusses its new pension arrangements which saves it money and reduces its deficit, with help from Intangible Business.
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