Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0) 870 240 7386 or send us an email.
Mon 10/07/2006
Bloke Coke 'dilutes' brand
Stuart Whitwell, joint managing director of Intangible Business, warns Coca Cola of the potential hazards of its latest launch, Coca Cola Zero.
Sun 09/07/2006
Coke 'has got it wrong'
Coke's latest innovation, Coca Cola Zero, is a launch too far says Stuart Whitwell, joint managing director of Intangible Business.
Thu 06/07/2006
Italy's football dynasties to face penalties
Stuart Whitwell, joint managing director of Intangible Business, says Juventus could lose over 200m Euros over two years if relegated.
Wed 05/07/2006
Bags of energy
Will Sprite 3G succeed as a challenger to Red Bull in the soft drink energy sector? Thayne Forbes, joint managing director of Intangible Business, gives his expert opinion.
Tue 13/06/2006
Watch out for US pitfalls in the rush to get a slice of the action
Thayne Forbes, joint managing director of Intangible Business, offers advice for companies attempting to break into America.
Wed 31/05/2006
Set the right royalty rate
Although not a big amount in itself, the royalty rate a brand attracts can lead to significant income for its owner. It therefore pays to make sure that you get it right. Thayne Forbes, joint managing director of Intangible Business, talks us through the issues.
Wed 31/05/2006
Brand Piracy
Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image
Sat 20/05/2006
Gallo tops world's winemakers
Gallo tops Intangible Business' research as the most powerful wine brand in the world.
Sat 20/05/2006
Smirnoff is most powerful brand
Malcolm Davis, director of Intangible Business, provides comment on research from Intangible Business into the most powerful spirits and wine brands that puts Smirnoff on top.
Wed 10/05/2006
Smirnoff rated as top power brand
Diageo's Smirnoff vodka is the world's most powerful spirits brand, according to research from Intangible Business.
Tue 09/05/2006
Smirnoff - a no-nonsense truly global vodka
Intangible Business' research provokes Diageo's president for global marketing, James Thompson, to say he is 'honoured and delighted' by the result.
Mon 08/05/2006
Scotland is the most potent country of origin
Intangible Business' research reveals Scotland to be the most powerful country of origin for spirit and wine brands.
Mon 08/05/2006
Whisky takes Scotland to top of spirit world
Intangible Business' report, The Power 100 2006, shows Scotch whisky is the world's most powerful part of the spirit and wine sector.
Sun 07/05/2006
Probably the best spirit in the world
Malcolm Davis, director at Intangible Business, comments on research into the world's most powerful spirits and wine brands.
Sun 07/05/2006
Shampoo brands
Stuart Whitwell, joint managing director of Intangible Business, comments on the acquisition of Unilever's shampoo brands, Finesse and Aqua Net, by Lornamead.
