Press coverage

Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:

To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0) 870 240 7386 or send us an email.

Mon 10/07/2006

Bloke Coke 'dilutes' brand

Stuart Whitwell, joint managing director of Intangible Business, warns Coca Cola of the potential hazards of its latest launch, Coca Cola Zero.

Sun 09/07/2006

Coke 'has got it wrong'

Coke's latest innovation, Coca Cola Zero, is a launch too far says Stuart Whitwell, joint managing director of Intangible Business.

Thu 06/07/2006

Italy's football dynasties to face penalties

Stuart Whitwell, joint managing director of Intangible Business, says Juventus could lose over 200m Euros over two years if relegated.

Wed 05/07/2006

Bags of energy

Will Sprite 3G succeed as a challenger to Red Bull in the soft drink energy sector? Thayne Forbes, joint managing director of Intangible Business, gives his expert opinion.

Tue 13/06/2006

Watch out for US pitfalls in the rush to get a slice of the action

Thayne Forbes, joint managing director of Intangible Business, offers advice for companies attempting to break into America.

Wed 31/05/2006

Set the right royalty rate

Although not a big amount in itself, the royalty rate a brand attracts can lead to significant income for its owner. It therefore pays to make sure that you get it right. Thayne Forbes, joint managing director of Intangible Business, talks us through the issues.

Wed 31/05/2006

Brand Piracy

Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image

Sat 20/05/2006

Gallo tops world's winemakers

Gallo tops Intangible Business' research as the most powerful wine brand in the world.

Sat 20/05/2006

Smirnoff is most powerful brand

Malcolm Davis, director of Intangible Business, provides comment on research from Intangible Business into the most powerful spirits and wine brands that puts Smirnoff on top.

Wed 10/05/2006

Smirnoff rated as top power brand

Diageo's Smirnoff vodka is the world's most powerful spirits brand, according to research from Intangible Business.

Tue 09/05/2006

Smirnoff - a no-nonsense truly global vodka

Intangible Business' research provokes Diageo's president for global marketing, James Thompson, to say he is 'honoured and delighted' by the result.

Mon 08/05/2006

Scotland is the most potent country of origin

Intangible Business' research reveals Scotland to be the most powerful country of origin for spirit and wine brands.

Mon 08/05/2006

Whisky takes Scotland to top of spirit world

Intangible Business' report, The Power 100 2006, shows Scotch whisky is the world's most powerful part of the spirit and wine sector.

Sun 07/05/2006

Probably the best spirit in the world

Malcolm Davis, director at Intangible Business, comments on research into the world's most powerful spirits and wine brands.

Sun 07/05/2006

Shampoo brands

Stuart Whitwell, joint managing director of Intangible Business, comments on the acquisition of Unilever's shampoo brands, Finesse and Aqua Net, by Lornamead.

 

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