Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0) 870 240 7386 or send us an email.
Sun 07/05/2006
Shampoo brands
Stuart Whitwell, joint managing director of Intangible Business, comments on the acquisition of Unilever's shampoo brands, Finesse and Aqua Net, by Lornamead.
Mon 01/05/2006
The Power 100
Exclusive research from Intangible Business is the cover story for this leading international drinks magazine. Intangible Business' research into the 100 most powerful spirits and wine brands is analysed to reveal which are the most powerful brands in the world
Sun 30/04/2006
True worth
With the recent sale of Lanson and questions hanging over the ownership of Tattinger, Malcolm Davis, director of Intangible Business, considers how to put a price on such luxury brands.
Sun 30/04/2006
Brand valuation: an ROI measurement tool
Thayne Forbes, joint managing director of Intangible Business, shows how brand valuation can provide an effective measure of marketing ROI.
Thu 13/04/2006
Electrical Storm
As Dixons moves from high street to internet, Stuart Whitwell, joint managing director of Intangible Business comments on the implications.
Thu 06/04/2006
Dixons moves online
Stuart Whitwell, joint managing director of Intangible Business, comments on Dixons' migration from high street to internet, arguing that without a multichannel strategy, the brand may struggle.
Wed 05/04/2006
Bransons wins licensing gains
NTL acquires Virgin Mobile and agrees to pay Sir Richard Branson Ј255m over the next 30 years for licensing the Virgin brand. Stuart Whitwell, joint managing director of Intangible Business, provides expert comment.
Tue 28/02/2006
Stretch potential
Research from Intangible Business reveals which UK supermarket brands are fit enough to stretch into new territory. Stuart Whitwell, joint managing director of Intangible Business, reveals the opportunities available to Tesco, Morrisons, ASDA, Sainsbury, Somerfield, Waitrose and M&S.
Mon 27/02/2006
Tesco will find US market tough nut to crack
Tesco's push into the United States with the launch of a new convenience format is fraught with more pitfalls than opportunities, according to a leading analyst, Stuart Whitwell, joint managing director of Intangible Business.
Fri 24/02/2006
AbsoluteBrand and Intangible Business merge
AbsoluteBrand, a Milwaukee brand valuation consultant, has merged with Intangible Business Ltd., an English firm in the same field.
Tue 14/02/2006
Valuing your business for sale
Thayne Forbes, joint managing director of Intangible Business, argues for the valuation of intangible assets, such as brands, in merger & acquisition activity and advises on how companies can extract maximum brand value
Tue 14/02/2006
The blame drain
Stuart Whitwell, joint managing director of Intangible Business, comments on the impact of alcohol advertising on alcohol consumption and discusses the wider issues in play.
Mon 13/02/2006
The Big 4's political influence
The Big Four accountancy firms have an influence on government but their influence is deserved, argues Thayne Forbes, joint managing director of Intangible Business.
Fri 27/01/2006
Matalan rebrands
William Grobel, consultant at Intangible Business, discusses the revamped Matalan logo and advises on the possible repercussions of the new look.
Thu 26/01/2006
Internal branding
Thayne Forbes, joint managing director of Intangible Business, outlines the importance of internal communication in building brands.
