Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0) 870 240 7386 or send us an email.
Wed 18/01/2006
Design choice: The Oscar
William Grobel, consultant at Intangible Business, reviews the Oscar's statue as a design icon and its status as arguably the ultimate premium brand.
Wed 18/01/2006
How to protect your brand
Legal rights underpinning a brand can take various forms, such as trademarks, patents, copyrights and trade secrets. Thayne Forbes, joint managing director of Intangible Business, explains the processes necessary for brand protection.
Wed 11/01/2006
What is your brand actually worth?
William Grobel, consultant at Intangible Business, discusses research into the charity sector with Stephen Cook, editor of Third Sector magazine. He argues for the increasing importance of the brand in an increasingly competitive and commercial environment.
Wed 14/12/2005
Cancer group named UK's most valuable charity brand
William Grobel, interviewed by The Guardian, reveals the results of the first league table of the UKs most valuable charity brands and discusses the issues that effect their brand value
Mon 05/12/2005
Opportunities in the RTD market
Stuart Whitwell, joint managing director of Intangible Business, offers advice to licensees and brand owners on how to reverse the underperforming RTD market
Thu 01/12/2005
Creating and sustaining a brand
Stuart Whitwell, joint managing director of Intangible Business, describes the best ways to create and sustain a brand and the importance of brands to any organization.
Wed 23/11/2005
O2 finally meets its match
Stuart Whitwell, joint managing director of Intangible Business, argues that scale is one of the main benefits to Telefonica in its acquisition of O2
Tue 01/11/2005
Brand building
Thayne Forbes, joint managing director of Intangible Business, offers advice on how to make the most of your brand and the benefits of increasing brand value
Thu 27/10/2005
League table reveals top charity brands
Stuart Whitwell discusses the importance of brands to charities and what charities should do to differentiate themselves to generate additional income.
Mon 17/10/2005
PwC comes top for brand value
Research from Intangible Business reveals the brand value of the top UK accountancy firms. Thayne Forbes, joint managing director of Intangible Business, comments on the issue.
Tue 11/10/2005
Linklaters in lead
Thayne Forbes, joint managing director of Intangible Business, discusses its latest findings into law firm brands and reveals the top 10 most valuable brands.
Thu 30/06/2005
Smart cards: cashing in on an untapped market
Stuart Whitwell, joint managing director of Intangible Business, comments on the emerging market for cash replacement systems - an £8 trillion global market - and the brands and players vying for supremacy.
Thu 30/06/2005
Business combinations under IFRS
Alan Caldwell, director of Intangible Business, discusses the implications of IFRS 3, Business Combinations for European companies and brands.
Mon 28/02/2005
Brands on the balance sheet
The new IFRS accounting standards have big implications for brands of European companies. Stuart Whitwell, joint managing director of Intangible Business, outlines how brands should integrate the new standards into their brand strategies to make the most of this one-off opportunity.
Mon 31/01/2005
A chance to prove marketing's worth
Allan Caldwell, director of Intangible Business, discusses the implications of the IFRS accounting standards with Marketing
