Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0) 870 240 7386 or send us an email.
Fri 31/12/2004
Brand resilience: you can't knock it
Even when companies are ailing financially, brands are so resilient that they could prove to be a source of strength. Thayne Forbes, joint managing director of Intangible Business, discusses.
Wed 29/12/2004
Brands on the balance sheet: one small step...
Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the new IFRS 3.
Wed 29/12/2004
The strategic implications of IFRS for intellectual assets
Thayne Forbes, joint managing director of Intangible Business, discusses the implications of the new IFRS 3 standard for IP
Thu 25/11/2004
A new way to count beans
Stuart Whitwell, joint managing director of Intangible Business discusses the implications of IFRS 3 for marketers.
Wed 24/11/2004
How IFRSs put brands on the balance sheet
Allan Caldwell, director at Intangible Business, discusses how IFRSs put brands on the balance sheet.
Wed 20/10/2004
Brand valuation: unleashing the power of the brand; M&S
Stuart Whitwell, joint managing director of Intangible Business, discusses the power and value of the brand.
