Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0)20 7089 9236 or send us an email.
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Fri 14/01/2011
Lawyers' part in reducing clients' pension deficits
Thayne Forbes, joint managing director of Intangible Business, explains the implications of the Lehman/Nortel case on companies and their pension funds.
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Thu 13/01/2011
What's a brand in trouble worth?
If a business goes bust its brand and intangibles must be worthless, right? Not necessarily as Stuart Whitwell, joint managing director of Intangible Business explains.
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Mon 06/12/2010
Core Value: ISO 10668, Brand Valuation
‘ISO 10668: Brand valuation — Requirements for monetary brand valuation’ is the first standard on brand valuation published by a non technical body. Thayne Forbes, joint managing director of Intangible Business, comments.
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Fri 26/11/2010
Football club brand values
Stuart Whitwell, joint managing director of Intangible Business, explains what is meant by a brand and how you calculate its value.
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Mon 22/11/2010
Using IP and SPVs to reduce pension deficits
Non cash asset pension scheme funding using IP is a growing innovation, writes Stuart Whitwell, joint managing director of Intangible Business.
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Thu 18/11/2010
Intangible opportunities: raising finance from pension funds
Article explaining how IFAs can help clients raise finance from their pension funds, from Stuart Whitwell of Intangible Business and Jennie Kreser of Silverman Shirliker.
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Wed 17/11/2010
Royal wedding fanfare to bolster UK economy
The fanfare of Prince William and Kate Middleton's wedding is set to create a "bumper couple of years" for the economy alongside the Queen's Diamond Jubilee and London 2012, says William Grobel, Marketing Director of Intangible Business.
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Mon 08/11/2010
New ISO brand valuation standard
Thayne Forbes, joint managing director of Intangible Business, explains the implications of the new ISO brand valuation standard on the licensing world.
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Thu 04/11/2010
Brand valuation standard sets challenge to finance
CIMA members will need to become more familiar with marketing methods and analysis as a result of the new ISO brand valuation standard. Stuart Whitwell, joint managing director of Intangible Business, investigates.
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Fri 15/10/2010
Valuers welcome brand standard
A new international standard for brand valuation is set to lead to more consistent and transparent valuations, comments Stuart Whitwell, joint managing director of Intangible Business.
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Thu 07/10/2010
New international brand valuation standard
ISO launches its new brand valuation standard, ISO 10668. Stuart Whitwell, joint managing director of Intangible Business, comments.
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Wed 06/10/2010
New ISO Brand valuation standard
Marketers "move up the food chain" with new brand valuation standard. Stuart Whitwell, joint managing director of Intangible Business, comments.
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Mon 27/09/2010
How can law firms find the value in their brand?
Thayne Forbes, joint managing director of Intangible Business, explains how law firms can leverage the value of their own brands and the IP of their clients.
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Thu 23/09/2010
IP disputes soar in UK
Figures released from the Ministry of Justice reveal IP cases overall rose 37 percent in the UK. Thayne Forbes, joint managing director of Intangible Business, comments.
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Mon 13/09/2010
Leveraging IP assets
Thayne Forbes examines ways that lawyers can leverage intellectual assets to not only benefit the managmenet of law firms, but also win and develop clients.
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