Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0)20 7089 9236 or send us an email.
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Mon 11/05/2009
Safety of big brands leads the way in 2009
The global drinks consumer is heading for "safety" when it comes to drinks brands, according to a recent report.
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Mon 30/03/2009
How to overcome pension fund liabilities
William Grobel of brand valuation consultancy Intangible Business explains how established intangible valuation techniques can be used to secure pension funds against financial instability.
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Fri 27/03/2009
Creating bridges between marketing and financing
In today’s business environment factors that contribute to the financial performance of a firm, shareholder value demand a deep understanding of the marketing-finance relationship, said Director, BrandScience UK, Sam Dias.
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Thu 19/02/2009
Building a triangle of trust
Skilled branding involves balancing short-term needs with long-term vision. But it is not just the marketing department that is responsible for delivering these goals, as William Grobel, marketing director of Intangible Business, comments.
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Wed 18/02/2009
Becoming the Tesco of Financial Services
After making its financial services division fully independent, Tesco is progressing towards creating a standalone bank. With the most valuable brand on the high street, Tesco has a good start.
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Mon 02/02/2009
RSPCA accused of dirty tricks in Scotland
The RSPCA, one of Britain’s richest charities, was accused yesterday of dirty tricks by a fellow charity, including deliberately fundraising in areas outside its remit.
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Thu 08/01/2009
Telecoms branding special: the name game
Featuring research from Intangible Business, this article analyses the role of the brand in the mobile telecoms industry.
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Tue 06/01/2009
China Mobile Brand Value Reached USD30.8bn
China Mobile comes top, as the world's most valuable mobile telecoms brand.
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Fri 12/12/2008
Vodafone tops brand values
Vodafone is the most valuable mobile telecoms brand in Europe, according to new research from Intangible Business.
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Wed 10/12/2008
TIM brand valued US$4,476m
Italy's TIM and Wind enter Intangible Business' most valuable mobile telecoms league table.
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Wed 10/12/2008
South Korea telecoms score
Korea's SK Telecom, KTF and LG Telecom score well in Intangible Business' league table of the world's most valuable telecoms brands.
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Wed 19/11/2008
Why value intangibles in a downturn?
Stuart Whitwell, joint managing director of Intangible Business, explains why it’s particularly important to understand the value of your intangibles as accurately as possible in a downturn.
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Wed 19/11/2008
The perfect blend for refinancing
Asset-based borrowing is becoming an increasing popular way for firms to raise funds during the credit crunch. Intangible Business shares one such deal involving brands.
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Mon 10/11/2008
Ireland 9th most Powerful Country of Origin
Ireland comes in ninth place in Intangible Business' Power 100 2008.
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Wed 05/11/2008
Tax value from intangibles and SPVs
Thayne Forbes, of Intangible Business, and Rajesh Sharma, of Smith & Williamson, believe taxpayers can benefit from placing intangibles in SPV structures
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