Press coverage
Intangible Business is the world’s leading independent brand valuation consultancy. As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions. Intangible Business’ press coverage can also be viewed by general business service area:
MARKETING press coverage
FINANCIAL press coverage
LEGAL press coverage
BANKING press coverage
To talk to someone at Intangible Business or for further information on brand valuation related topics, please call us on + 44 (0) 870 240 7386 or send us an email.
Sat 12/08/2006
Is Coca-Cola's bubble about to burst?
William Grobel, consultant at Intangible Business, comments on Coca-Cola's wavering dominance of the soft drinks market.
Thu 03/08/2006
Cadbury up as recall only costs £20m
William Grobel, consultant at Intangible Business, says the salmonella incident was unlikely to have any lasting damage for Cadbury as it was an ‘isolated blip'.
Thu 03/08/2006
Cadbury's lost £20 million
Cadbury's may have lost Ј20 million because of salmonella but there are unlikely to be long-term repercussions, explains William Grobel, consultant at Intangible Business.
Thu 03/08/2006
Call for prosecution over Cadbury salmonella scare
William Grobel, consultant at Intangible Business, discusses how the strength of Cadbury's brand will enable it to emerge relatively unscathed by the salmonella incident.
Thu 03/08/2006
Cadbury hit by £20m salmonella outbreak loss
William Grobel, consultant at Intangible Business, discusses the implications of the salmonella outbreak for Cadbury.
Wed 02/08/2006
Cadbury faces £20m salmonella hit
William Grobel, consultant at Intangible Business, explains why the salmonella incident was unlikely to have any long-term implications for Cadbury and the value of its brands.
Sun 30/07/2006
Motorola advert in jeopardy
William Grobel, consultant at Intangible Business, comments on why brands might engage in controversial advertising campaigns.
Sun 30/07/2006
It never rains but it pours
Cadbury and British Airways both recently experienced public relations nightmares. Thayne Forbes, joint managing director of Intangible Business, comments on how both should deal with the problem.
Sat 29/07/2006
The fame game
Stuart Whitwell, joint managing director of Intangible Business, discusses the benefits and risks of celebrity endorsement.
Thu 20/07/2006
Big Four branded to dominate audit
Exclusive research from Intangible Business reveals the Big Four accountancy firms are pulling away from the pack by brand value. Thayne Forbes, joint managing director, provides commentary.
Tue 18/07/2006
Juventus could face financial crisis from scandal
Stuart Whitwell, joint managing director of Intangible Business, analyses the financial implications of the Italian football scandal for Juventus.
Tue 18/07/2006
Juve facing 'meltdown'
Stuart Whitwell, joint managing director of Intangible Business, discusses Juventus' relegation.
Mon 17/07/2006
Cash boost required to save Juve
Following Juventus' relegation, Stuart Whitwell, joint managing director of Intangible Business, comments on the financial implications.
Mon 17/07/2006
Cash boost required to save Juve
Stuart Whitwell, joint managing director of Intangible Business, comments on Juventus' relegation.
Sat 15/07/2006
Coke's Zero's got no chance
Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.
